Your business’ website could have the best content in your industry. But if your website page speed is not up to par, your conversion rates and organic traffic will suffer. That’s why it’s especially important for businesses to not only optimize the front end, but the backend as well. It’s the only way to provide… Continue reading Website Page Speed: Why It Matters and How to Improve It
Author: Silverback Strategies
Brand vs Performance Marketing
I spent the first seven years of my career at a branding agency. Now I do marketing at a performance agency. There is a big difference between brand vs performance marketing. You need both for a successful strategy. But what are the differences? What are the synergies? How do you communicate this internally? Let’s find… Continue reading Brand vs Performance Marketing
Core Web Vitals SEO Should Be a Top Priority in 2022
Search engine optimization (SEO) specialists and developers are like a hunting team. SEO is the pointer dog, developers take the shot. They can work well when paired together, but only if they’re on the same page. With Google’s recent focus on user experience as a ranking factor in its search algorithm, fewer pages meet the… Continue reading Core Web Vitals SEO Should Be a Top Priority in 2022
5 CMO Pain Points and How to Overcome
Marketing combines both art and science. It applies a wide range of intellectual disciplines and touches many parts of an organization. With such variety it also brings many business challenges. This is one reason Chief Marketing Officers (CMOs) have the shortest tenure in the c-suite. In this article we’ll explore five CMO pain points that,… Continue reading 5 CMO Pain Points and How to Overcome
Advertising on Facebook Metaverse: What Does the Future Hold?
We all know Facebook. Where your Grandmother posts gushing photos of all her grandchildren and makes awkward comments in front of all your friends. She joined, along with nearly 3 billion people, the social media giant before it became Meta. But does she even understand what the Facebook Metaverse is? Do any of us? If… Continue reading Advertising on Facebook Metaverse: What Does the Future Hold?
In-House vs Agency: Pros and Cons for Paid Media Performance
Giving paid media the investment it deserves isn’t cheap — it’s a cost you need to justify every quarter. If you don’t have the right pieces in place like a creative feedback loop and end-to-end measurement, it can be hard to prove the impact of your campaigns. One big question looms as you assess your… Continue reading In-House vs Agency: Pros and Cons for Paid Media Performance
A Full Funnel Marketing Strategy for Lead Generation
There are different ways to think about demand generation and the flow of buyers interacting with your brand. One easy concept to understand is the marketing funnel. But a “funnel” is simply a framework marketers created to visualize a system. It does not reflect actual human behavior. This article explains how to build a full… Continue reading A Full Funnel Marketing Strategy for Lead Generation
How to do a SERP Analysis
Getting more clicks to your website means ranking higher in search results. The way to do that is through a high rank on the SERP: search engine results page. As users look things up online, they’re presented with a list of resulting links that pertain to their inquiry. And if you want your company’s page… Continue reading How to do a SERP Analysis
Do You Have Valuable Content? Measuring Blog ROI
Content marketers want to know which blog posts catch users’ attention, push prospects down the sales funnel or convince leads to become customers. This is essential to measuring blog ROI. We want to figure out how much a blog contributes to a company’s revenue. Are we actually helping the bottom line? This level of marketing… Continue reading Do You Have Valuable Content? Measuring Blog ROI
When Should You Use Responsive Display Ads?
A big challenge for marketing leaders is knowing when to invest in specific initiatives and when to conserve their budget. When it comes to digital advertising on Google’s Display Network, it’s easy to burn through cash quickly without seeing meaningful ROI. So how do you both conserve and maximize your budget when using responsive display… Continue reading When Should You Use Responsive Display Ads?