This year, the worlds of Google I/O and Google Marketing Live converged to deliver a singular, powerful message: “Google Search is AI Search.” The overwhelming theme was the complete incorporation of Gemini into every facet of the Google ecosystem, from the core Search experience to the mechanics of the Google Ads interface.
Author: Jordan Crawford
Jordan Crawford specializes in helping clients find the right strategy to hit their performance goals. With over a decade of experience in digital marketing, she brings expertise across multiple disciplines, including Paid Media, SEO, and Measurement. Her hands-on background fuels effective cross-channel collaboration, ensuring clients get the most out of every activated channel. A key part of her role is translating complex marketing performance and strategies into clear, simple language that resonates with marketing leaders, C-suites, and boards alike.
AI Is Rewriting the Rules of Personalization. Are You Ready?
Why This Changes the Game for Marketers Google’s ecosystem is everywhere: search, email, maps, photos, YouTube… By connecting the dots between them, Google is creating a hyper-personalized AI search experience that no competitor can easily replicate. While OpenAI builds great models, Google owns the infrastructure of daily life. That gives it a huge edge in… Continue reading AI Is Rewriting the Rules of Personalization. Are You Ready?
Why Hire a Digital Marketing Agency
For business owners who want to grow their online presence and reach their target audiences, a digital marketing agency could be the key to your success. Agencies like Silverback offer full-service marketing experience including SEO, PPC, content writing, digital media, email marketing, and so much more. But why hire a digital marketing agency to write… Continue reading Why Hire a Digital Marketing Agency
7 Questions to Ask a Digital Marketing Agency
Before you hire a digital marketing agency, there are some important questions you and your team should consider. Do you know what to expect from a digital marketing agency? Do you know what to ask a digital marketing agency as you consider a long-term partnership? These questions can help you understand the benefits of hiring… Continue reading 7 Questions to Ask a Digital Marketing Agency