White Paper: REALITY CHECK – Is Your Marketing Measurement Built To Drive Growth?
A No-BS Self-Assessment to Spot Gaps, Stop Waste, and Start Winning Again.
If growth has flatlined and goals are getting tougher, you’re not alone. If you’re still trusting last-click attribution, siloed reports, or vanity metrics to guide spend, you’re flying blind.
Outdated measurement is a silent killer, and most teams don’t even know it’s the problem.
This self-assessment will reveal the cold, hard truth of your measurement. You’ll get a clear snapshot of what’s working, what’s broken, and how to fix it — fast.
What’s Inside:
10 Brutal Questions to Pressure-Test Your Strategy
If you’re answering “yes” to any of these, your measurement strategy is leaking money.
- Still building marketing plans using last click attribution?
- Relying on traditional browser tracking?
- Reviewing channel performance in siloed platforms?
- Making budget decisions without incrementality testing?
- Missing accurate historical data for benchmarking?
- Trusting platform reported advertising performance?
- Not using Marketing Mix Modeling for budget optimization and planning?
- Letting platform algorithms dictate advertising spend without oversight?
- Prohibiting testing with the wrong account structure?
- Optimizing for vanity metrics that don’t drive profitable revenue?
This isn’t fluff. It’s a reality check.
