Webinar: Attribution Myths Debunked: What Mid-Market Advertisers Need to Know
Are You Still Chasing Clicks? Learn why attribution isn’t enough—and how a contribution-first measurement approach unlocks real growth.
Attribution-based marketing was never designed to tell the full story. In this on-demand webinar, experts from CallRail and Silverback Strategies break down what mid-market marketers need to know now: why attribution is broken, what myths are still holding advertisers back, and how to shift to smarter, contribution-driven measurement.
What You’ll Learn:
- Why click attribution fails in today’s privacy-first world
- Common myths still holding marketers back (and how to move on)
- How to start using media mix modeling + incrementality to prove ROI
- Real-world outcomes from mid-market brands who made the shift
