Digital Marketing Troop Podcast Level up your marketing skills in just 30 minutes each week. This podcast features interviews with experts and practioners on a variety of marketing topics that you can act on immediately. LET’S DIVE IN SUBSCRIBE TO THE SHOW Latest Episodes July 13, 2022 Impact of the American Innovation and Choice Online Act June 29, 2022 Building a healthy remote culture, with Erika Khanna June 15, 2022 Building in public on Twitter, with Kevon Cheung June 1, 2022 Cold email outreach, with Laura Lopuch May 25, 2022 Email marketing strategy, with Joe Portsmouth May 18, 2022 Two-way business text messaging, with Aaron Weiche May 11, 2022 TikTok ads for lead generation, with Haley Nininger May 4, 2022 Highlights From One Year of Digital Marketing Troop April 26, 2022 Personal branding and evangelism on LinkedIn, with Nick Bennett April 20, 2022 Sales enablement vs revenue enablement, with John Moore April 13, 2022 The role of audio and video content in the future of SEO, with Geoff Kerbis April 6, 2022 Building intentional momentum through content, with James Scherer March 30, 2022 Why people buy, with Katelyn Bourgoin March 23, 2022 How to turn B2B brands into thought leaders, with Mark Raffan March 16, 2022 Community-led growth, with Joel Primack March 9, 2022 Marketing from the inside-out, with Tim Parkin March 2, 2022 How marketing and sales can better use CRMs, with Jeroen Courthout February 23, 2022 Full-funnel marketing strategy in higher education, with Joel Gustafson February 16, 2022 How to use paid media to scale a personal brand that drives revenue, with Ahmad Munawar February 9, 2022 Aligning digital marketing objectives to business goals, with Andrew Nelson February 2, 2022 What high-growth software companies do differently, with Kelly Waffle January 19, 2022 How to scale revenue operations, with Dan Englander January 12, 2022 Why most marketing teams fail at content, with Skyler Reeves January 5, 2022 How core web vital updates boosted search traffic for a consumer business December 15, 2021 SEO for B2B SaaS December 8, 2021 Google Business Profile: the new local business management platform December 1, 2021 Marketers, get more out of Google Analytics 4 November 17, 2021 Did Apple create an unfair advantage with iOS 14.5? November 10, 2021 Capturing the attention of doom scrollers on social media November 3, 2021 How to approach SEO in your strategic planning cycle October 28, 2021 Creative Strategies for YouTube Ads October 20, 2021 Aligning sales, marketing and customer success in B2B w/ Hunter Montgomery October 13, 2021 Can you optimize people for performance? October 6, 2021 SEO conspiracy theories with Geoff Kerbis September 30, 2021 Keyword research for SEO: where do you start? September 22, 2021 How do you measure share of voice on search? September 17, 2021 Lead attribution: what is “end-to-end” measurement? September 8, 2021 How are match types evolving on Google Ads? September 1, 2021 When should companies use responsive display ads? August 25, 2021 What makes up a high-performance marketing team? August 18, 2021 How should SEO and dev teams work together? August 11, 2021 What role does creative play in digital marketing? August 4, 2021 What are Google’s Core Web Vitals? July 27, 2021 What is an SEO-driven content strategy? July 21, 2021 What is a “full-funnel” LinkedIn digital marketing strategy? July 14, 2021 How Do You Refresh Stale Content for SEO? July 7, 2021 Google Delays Third-Party Cookie Crackdown to 2023. What Happens Next? June 30, 2021 What’s the Impact of iOS Updates on Facebook Ads? June 23, 2021 What’s the SEO Value of a Featured Snippet? June 16, 2021 How Are Digital Ad Platforms Changing Because of Data Privacy Laws? June 10, 2021 How Should Digital Marketers Approach Google Analytics 4 in 2021? June 10, 2021 How Do You Create A Robust Google My Business Profile? June 10, 2021 How Does Strategy Change with the Deprecation of Third-Party Cookies? June 10, 2021 How Should SEO and Paid Media Work Together? June 10, 2021 Why is Audience Research Important? June 10, 2021 The Digital Marketing Troop: Our Weekly Podcast