Cold email outreach, with Laura Lopuch

June 1, 2022


Laura Lopuch is on a mission  to make $200,000 in one year while working a max of 10 hours per week. She’ll be able to do this by fueling her business through cold email outreach. In this episode, she shares her experience and perspective. We talk about:

  • How she landed on her goal of $200k and 10 hours per week
  • Different types of cold email outreach other than a sales pitch
  • How other channels like LinkedIn and Twitter play with email
  • How to balance personalization with email volume
  • The key elements of a successful cold email
  • The gray area of GDPR and where cold email pitches fit in

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