The Digital Landscape has Changed. Here’s how to Stay Ahead.
Ads are coming to google’s AI-generated Answers
Ready or not, AI Mode is changing the game.
What's New:
Google’s rolling out ads inside AI Mode—its new search interface powered by generative AI. Think text ads, Shopping, and Performance Max all showing up in AI-generated answers. It’s live now (in the U.S. for English-speaking audiences on mobile + desktop) and still in testing. But don’t mistake “experimental” for “optional.”
Why It Matters:
New surface, new intent: These answers show up for exploratory, open-ended queries. That’s high-funnel gold—early interest, low competition.
More context, longer queries: Prompts are 2–3x longer. That means more data for targeting and smarter content opportunities.
Paid + Organic must align: CTRs are dropping in traditional results. Visibility now lives inside AI. If your SEO and PPC teams aren’t collaborating, you’re leaving money on the table.
This is not the time to play it safe
Google’s shifting the search landscape, and the brands that act now will get a head start.
What To Do Now:
Tighten up Broad Match and AI Max setups—these are the backbone of visibility.
Audit your Shopping and Performance Max campaigns—structure and signals matter more than ever.
Start testing in September (or sooner)—less competition means lower costs and better data.
Planning for Q4 or 2026?
You can’t afford to wait. This is the next frontier of search—and it’s already here.
AI Mode Rewards Brands. AI Overviews Don’t.
Google’s split search experience demands a split strategy.
What's New:
A new BrightEdge study shows brands appear in 90% of AI Mode answers, but only 43% in AI Overviews. AI Mode results are also more stable week to week, while AI Overviews update frequently and pull more from expert sources.
Why It Matters:
Google’s AI results now split in two: AI Mode and AI Overviews behave differently—and require separate strategies.
AI Mode is brand-friendly and stable: It favors content that’s clear, helpful, and comprehensive.
AI Overviews are expert-driven and volatile: Think news sources, research-backed content, and authority signals.
Visibility in one = not enough: If you’re only showing up in one experience, you’re missing part of your audience.
Google Search isn’t one experience anymore.
It’s two—and each rewards different content strategies.
What To Do Now:
For AI Mode: Focus on clear, informative content. FAQs, how-tos, and product guides win here.
For AI Overviews: Elevate authority. Use cited sources, data, and formatting that signals expertise.
Track both: Visibility in one won’t cut it. Your strategy needs to account for both surfaces—and how your content flows between them.
The brands that figure this out first will control how future consumers discover and evaluate solutions. Don’t wait for your traffic to drop to start adapting.
Reddit Is Ready for Prime Time
Are advertisers ready to take the leap?
What's New:
Reddit reported a breakout Q2 2025:
- $500M in revenue (+78% YoY), including $465M in ad revenue (+84%)
- $89M net income and $167M in adjusted EBITDA
- 21% growth in global daily active users
The platform crossed the $1B mark in U.S. ad revenue a full year ahead of forecast.
Why It Matters:
Reddit is scaling fast, but still underutilized: According to Emarketer, It claims just ~1% of U.S. social ad spend—despite growing user time and improved ad tools.
It reaches what other platforms miss: Users are deep in research mode, often seeking peer insight before making a decision.
But it’s not plug-and-play: Half of Reddit’s traffic still comes from Google making it vulnerable to algorithm shifts. And success requires nuance—generic ads don’t perform here.
Reddit isn’t niche, It’s where Decisions happen
Reddit isn’t niche—it’s where people research, compare, and decide. A rare mid-funnel, high-intent space most social misses.
But Reddit isn’t built for generic ads:
You need message discipline—clear, credible, and relevant to the thread.
You need community fluency—understanding how each subreddit talks, shares, and self-moderates.
You need creative that feels native, not interruptive.
Planning for Q4 or 2026?
You can’t afford to wait. This is the next frontier of search—and it’s already here.
We’re reinventing performance marketing because everything changed while you were reading this.
We help you navigate this new landscape with data-driven insights, platform expertise, and creative that connects, so your brand not only keeps up, but gets ahead.
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