Blog: Best SEO Agencies for Senior Living in 2025 (Ranked & Reviewed)

Top SEO Agencies for Senior Living

1. Silverback Strategies

Silverback Strategies is a performance marketing agency known for delivering SEO strategies that generate measurable results in highly competitive industries. With a proven track record in senior living, we focus on driving visibility for high-intent searches and converting that visibility into tours and move-ins.

Best For: Senior Living Communities

Overview:

• Founded in 2007
• Headquartered in Washington, DC

Specialization: We understand that families searching for senior living options are often making emotional, time-sensitive decisions. Our SEO strategies ensure your community shows up at the right moment — whether it’s local searches like “assisted living near me” or educational queries about care levels. By optimizing websites, building high-value content, and leveraging advanced analytics, we help senior living organizations not only rank higher but also attract more qualified inquiries that turn into occupancy growth.

Key SEO Services:

• Local SEO
• GEO (Generative Engine Optimization)
• Website Optimization
• Content Marketing
• Technical SEO

Key Complementary Services:

• Paid Media
• Measurement & Analytics
• CRO

Notable Clients: 

• U.S. News & World Report Senior Living
• New Perspective Senior Living

What Sets Silverback Apart: We stand out through speed, impact, and accountability. 

• With speed, our team runs thousands of SEO and marketing experiments every year, quickly identifying what works and implementing strategies that deliver both quick wins and long-term authority. 
• With impact, we focus on results that matter — higher rankings, lower cost per lead, and more move-ins — while providing reporting that clearly connects SEO performance to business outcomes. 
• With accountability, your goals are our goals. We build clear strategies, set measurable KPIs, and keep you informed every step of the way to ensure we’re pacing toward your success.

2. First Page Sage

First Page Sage is known for thought leadership SEO, creating authoritative content that positions senior living communities as trusted experts. Their long-term SEO strategies focus on building organic visibility and credibility.

Overview:

• Founded in 2009
• Headquartered in Berkeley, CA

Services Offered:

• SEO
• Generative AI Optimization
• Thought Leadership
• Web Design
• Lead Generation

Notable Clients: 

• Undisclosed

Scorecard Strengths: 

• Excellent at creating high-quality, authoritative content
• Proven track record of securing first-page rankings
• Strong for organizations seeking long-term brand visibility

3. Love & Company

Love & Company specializes in marketing and research for senior living, with SEO as a core offering. They combine search optimization with market research and strategy to align digital presence with broader community goals.

Overview:

• Founded in 2023
• Headquartered in Frederick, MD

Services Offered:

• Development Consulting & Planning
• Branding & Creative
• Sales & Marketing Program Assessment
• Metrics-Driven Marketing Programs
• Market & Consumer Research
• Sales Training & Management
• Social Media
• Email Marketing
• Content Marketing
• Digital Advertising
• Website Design and Development

Notable Clients: 

• John Knox Village
• Westerwood

Scorecard Strengths: 

• Deep senior living expertise
• Strong integration of SEO with branding and research
• Excellent at positioning communities competitively in their markets

4. Markentum

Markentum is a digital marketing agency dedicated to senior living, with SEO strategies tailored for lead generation and occupancy growth. They combine SEO with paid campaigns and CRM integration for full-funnel performance.

Overview:

• Founded in 2018
• Headquartered in Daytona Beach, FL

Services Offered:

• Branding
• SEO
• Lead Generation
• Social Media
• Paid Advertising
• Email Marketing
• Content Marketing

Notable Clients: 

• The Grove on Forest Lane
• Bella Groves

Scorecard Strengths: 

• Senior living specialization
• Strong technical SEO
• Focus on converting search traffic into measurable leads and move-ins

5. Craft & Communicate

Craft & Communicate works exclusively with senior living communities, offering SEO alongside branding and PR. Their focus is on building visibility and trust through consistent messaging across channels.

Overview:

• Founded in 2016
• Headquartered in Fort Worth, TX

Services Offered:

• SEO
• Lead Generation
• Branding & Print Marketing
• Public Relations & Crisis Management
• Email Marketing
• Marketing Automation

Notable Clients: 

• The Bluffs of Flagstaff
• Avail Senior Living

Scorecard Strengths: 

• Industry specialization
• Strong storytelling approach to SEO
• Deep expertise in aligning content with resident and family decision-making

6. SageAge

SageAge is a senior living marketing agency that brings decades of industry knowledge to their SEO strategies. They focus on both local and national campaigns to help communities increase brand visibility and lead volume.

Overview:

• Founded in 1989
• Headquartered in Kansas City, MO

Services Offered:

• Creative, Branding & Strategic Messaging
• Digital & Integrated Marketing
• Website Development and Strategy
• SEO
• Client Services & Project Management
• Marketing & Sales Consulting
• Market Research
• Market Feasibility Studies
• Competitive Analysis
• Consumer Research
• Consumer Targeting
• Strategic Marketing & Sales Assessments

Notable Clients: 

• SantaFe Senior Living
• Bridges by Epoch

Scorecard Strengths: 

• Longstanding reputation in senior living
• Integrated campaigns
• Proven success with occupancy-focused SEO strategies

7. Growtha

Growtha is a performance-driven agency that brings startup agility to SEO campaigns. While not exclusively focused on senior living, their data-backed strategies help communities scale traffic and leads quickly.

Overview:

• Founded in 2020
• Headquartered in New York, NY

Services Offered:

• SEO
• SEO Dashboards
• Call Tracking
• Lead Generation & Measurement
• SEO Audits
• Reputation Management

Notable Clients: 

• Carerite Centers
• Rosewood Care

Scorecard Strengths: 

• Fast-moving, experimental approach
• Strong technical SEO
• Great fit for senior living providers looking to grow aggressively

8. Blue Interactive Agency

Blue Interactive Agency focuses on healthcare and senior living SEO, with an emphasis on content and local optimization. They help providers capture high-intent local searches and improve online credibility.

Overview:

• Founded in 2003
• Headquartered in Fort Lauderdale, FL

Services Offered:

• SEO
• Social Media
• Content Marketing
• Email Marketing
• Fractional CMO
• Marketing Coordination 
• Paid Media

Notable Clients: 

• Undisclosed

Scorecard Strengths: 

• Excellent local SEO
• Healthcare and senior living experience
• Strong content optimization to improve both rankings and engagement

9. Digital Seniority

Digital Seniority is a Canadian-based agency specializing in senior living marketing. They bring industry-specific expertise to SEO, helping communities improve search rankings and online lead generation.

Overview:

• Founded in 2018
• Headquartered in San Francisco, CA

Services Offered:

• Digital Audits
• Web Design
• Web Accessibility
• Google Ads & PPC
• Meta Advertising
• SEO
• Content Marketing
• Graphic Design, Branding & Print
• Email Marketing Automation

Notable Clients: 

• Undisclosed

Scorecard Strengths: 

• Senior living specialization
• Strong reputation in North America
• Proven ability to drive inquiries through localized SEO

10. Senior Living SMART

Senior Living Smart is an agency run by former senior living executives, giving them unmatched insider knowledge. Their SEO campaigns are paired with inbound marketing strategies that nurture leads through long decision cycles.

Overview:

• Founded in 2012
• Headquartered in Plymouth, MA

Services Offered:

• Strategic Marketing Roadmap
• Persona Development
• Paid Advertising
• Reputation Management
• Website Development
• Search/SEO
• Web Copywriting
• Marketing Automation
• Lead Scoring
• Automated Nurturing Workflows
• Lead Aggregation Management
• Senior Living CRMs
• Social Media
• Print/Traditional Marketing

Notable Clients: 

• Thrive Senior Living
• Assured Senior Living

Scorecard Strengths: 

• 100% focused on the senior living industry
• Inbound marketing strength
• Tailored SEO strategies designed to increase occupancy

How to Choose the Right Senior Living SEO Agency

Choosing the right SEO partner for your senior living community is about finding a team that understands how families search, what motivates them to take the next step, and how to turn that interest into actual tours and move-ins. Here are the key factors to weigh when making your decision:

• Industry Expertise: Senior living marketing is unique because decisions are often emotional, urgent, and made by multiple stakeholders. Agencies with senior living experience understand these nuances and know how to align SEO with empathy-driven messaging.
• Track Record & Case Studies: Ask agencies to show proof that they’ve helped other communities succeed. Did they increase inquiries or move-ins, not just traffic? Case studies that highlight improvements in conversion rates, lead quality, and occupancy growth are far more valuable than reports that only showcase keyword rankings.
• Local vs. National Focus: Most senior living decisions are made locally, so strong local SEO is a must — optimizing Google Business Profiles, local citations, and location-based landing pages. Larger operators with multiple communities may also need national visibility. The right agency should be able to balance both local lead generation and broader brand awareness.
• Content Capabilities: SEO success depends on having the right content at the right time. Look for agencies that can create educational resources (like blogs about levels of care) and trust-building assets (like testimonials). Agencies that combine technical SEO with storytelling give you an edge.
• Integration With Other Services: SEO doesn’t live in a vacuum. It works best when paired with PPC, reputation management, and content marketing. Agencies offering integrated services can create a unified strategy that keeps your community visible at every stage of the buyer journey.
• Transparency & Reporting: SEO takes time, and stakeholders will want to see proof of progress. Agencies should provide clear dashboards and reports that connect SEO activities directly to outcomes like form fills, phone calls, and booked tours.
• Scalability & Partnership: As your community grows, adds new service lines, or expands into new locations, your SEO partner should scale with you. The best agencies operate as long-term partners, proactively suggesting new opportunities and keeping you ahead of algorithm changes.

In short: the right agency should not only improve your search rankings but also understand how to turn that visibility into meaningful occupancy growth for your community.

Common SEO Challenges in Senior Living (and How to Overcome Them)

Senior living communities face a set of SEO challenges that are different from other industries. Families are cautious, decisions are high-stakes, and competition is fierce. Here are some of the most common issues and how the right agency can help overcome them:

• High Local Competition: In many cities, dozens of communities compete for the same keywords like “best assisted living near me.” Without a tailored strategy, it’s easy to get lost in the crowd. Invest in hyper-local SEO — optimize Google Business Profiles, build location-specific landing pages, and earn backlinks from local news outlets, senior organizations, and community directories to stand out in local searches.
• Long & Emotional Decision Cycles: Families often spend months researching options before scheduling a tour. They want reassurance at every step. Develop content that nurtures leads through the funnel: blogs about costs, FAQs about memory care, guides on choosing the right community, and testimonials from residents’ families. Pair SEO with remarketing campaigns to stay top-of-mind.
• Reputation & Trust Signals: Even if your community ranks highly, negative reviews or inconsistent listings can scare families away. Pair SEO with online reputation management. Encourage satisfied families to leave reviews, respond quickly to feedback, and ensure your NAP (name, address, phone number) information is consistent across directories.
• Multiple Decision-Makers: Unlike other industries, the person doing the search may not be the end user. Adult children, spouses, or healthcare providers may all be involved in the decision. Create content that speaks to different audiences. For adult children, focus on trust, safety, and peace of mind. For seniors themselves, highlight lifestyle, community, and independence.
• Evolving Search Algorithms: Google’s algorithms change frequently, and what works one year might not work the next. Work with agencies that run ongoing SEO experiments, track trends, and adapt strategies quickly. Staying agile ensures your community doesn’t lose rankings when updates roll out.
• Mobile & User Experience Gaps: Families often search on mobile devices. If your site is slow, confusing, or not optimized for conversions, you’ll lose inquiries. Ensure your website is fast, mobile-friendly, and designed to make it easy to call, book a tour, or request information. SEO paired with CRO (conversion rate optimization) maximizes both traffic and results.

By addressing these challenges strategically, senior living communities can move beyond simply “being found” to truly connecting with families, building trust, and increasing occupancy.

The Bottom Line: Finding the Right Marketing Partner in 2025

If you’re looking for the best SEO agency for senior living in 2025, Silverback Strategies stands out as our top recommendation. With proven expertise, a data-driven approach, and a commitment to speed, impact, and accountability, Silverback helps senior living communities turn search visibility into real occupancy growth.

Ready to explore how Silverback can help your community rank higher and attract more qualified leads? Contact us to start the conversation.

This list is updated quarterly to ensure you always have the most current recommendations.