Blog: Best PPC Agencies in Washington, DC in 2025 (Ranked & Reviewed)

Top PPC Agencies in Washington, DC

1. Silverback Strategies 

Silverback Strategies is an award-winning performance marketing agency headquartered just outside  Washington, DC. The team specializes in paid search and paid social campaigns designed to drive measurable business outcomes. Known for their transparency and analytical rigor, Silverback’s PPC experts continuously test, refine, and scale campaigns across LinkedIn Ads, Google Ads, Meta Ads, TikTok, Reddit and Programmatic Channels to maximize incremental revenue growth.

Overview:

• Founded in 2007
• Headquartered in the Washington, DC metro area
• Founder: Neil Welsh is a DC native leading a team of paid media experts, analysts, and strategists committed to performance, transparency, and growth.

Specialization: Silverback partners with leading organizations across DC — from law firms and universities to national brands — to run paid media programs that move the needle. Their team understands the fast-paced, competitive nature of the DC market and builds campaigns rooted in audience insights, performance data, and clear communication.

Key PPC Services:

• Paid Search
• Paid Social
• Performance Creative
• Incrementality Testing
• Analytics

Key Complementary Services:

• Local SEO
• AI Search Optimization
• Marketing Mix Modeling
• Website Optimization
• Content Marketing
• Technical SEO
• CRO

Notable Clients & Results:

• CroppMetcalfe
• Strayer University
• Long Home Products
• Pentagon Federal Credit Union (PenFed)
• Koons Automotive
• LexisNexis

• What Sets Silverback Apart:Relentless Testing: Silverback’s PPC team thrives on experimentation—running rapid tests to uncover which creative, audience, and bidding combinations drive the strongest performance in a constantly changing ad landscape.
• Local Insight + National Scale: Few agencies understand the DC market as deeply—balancing the nuance of the region’s competitive industries with scalable strategies that work across the U.S.
• Transparency & Accountability: Every campaign is tracked against revenue goals, with full visibility into spend, results, and optimization decisions.

2. Verbsz Marketing

Verbsz Marketing delivers targeted PPC campaigns for small and midsize businesses across the DC region. Their team blends paid search, display, and remarketing to help brands capture high-intent customers and maximize conversions.

Overview:

• Founded in 2017
• Headquartered in Reston, VA

Services Offered:

• Pay Per Click Advertising
• Search Engine Optimization (SEO)
• Social Media Marketing
• Website Design & Development
• Google Advertising
• Facebook & Instagram Ads
• Bing Advertising
• Amazon Marketing
• Ecommerce Marketing
• Video Marketing
• Content Writing

Notable Clients:

• Total Wellness Solutions
• Gymsportz

Scorecard Strengths:

• Customized PPC campaigns for local and midsize businesses
• Full-funnel optimization across Google Ads and social platforms
• Commitment to transparent reporting and continuous performance tracking

3. PBJ Marketing

PBJ Marketing combines paid media expertise with creative strategy to deliver measurable performance for clients nationwide. With offices in DC and New York, PBJ runs multi-channel PPC campaigns that align tightly with business objectives and audience intent.

Overview:

• Founded in 2011
• Headquartered in Washington, DC

Services Offered:

• Paid Media
• SEO
• Answer Engine Optimization
• Website Design & Development
• Social Media Management
• Conversion Rate Optimization

Notable Clients:

• Washington Intern Housing Network
• DC.gov

Scorecard Strengths:

• Comprehensive PPC strategy paired with analytics and creative services
• Proven results driving lead generation and eCommerce growth
• Consultative approach focused on long-term ROI and scalability

4. ProperExpression

ProperExpression is a DC-based growth agency specializing in performance marketing for B2B and SaaS companies. Their team connects PPC strategy to sales pipeline and revenue outcomes through rigorous optimization and data alignment.

Overview:

• Founded in 2018
• Headquartered in McLean, VA

Services Offered:

• Account Based Marketing
• Demand Generation
• Growth Marketing
• Lead Generation
• Performance Marketing
• Revenue Marketing
• RevOps
• Sales Optimization
• Content Marketing
• CRM Optimization
• Email Marketing
• Marketing Automation
• Paid Search
• Paid Social
• SEO
• Tracking & Analytics

Notable Clients:

• Undisclosed

Scorecard Strengths:

• Deep expertise in B2B and SaaS paid media strategy
• Focus on connecting PPC performance directly to revenue metrics
• Integration of PPC with CRM, automation, and analytics platforms

5. The Brick Factory

The Brick Factory builds digital campaigns that support advocacy, nonprofit, and association clients. Their PPC team focuses on driving visibility and engagement for organizations working to make an impact through policy or mission-based campaigns.

Overview:

• Founded in 2011
• Headquartered in Washington, DC

Services Offered:

• Search Engine Optimization
• Search Engine Marketing
• Social Advertising
• Email Marketing
• Online Fundraising
• Metrics and Reporting
• Design
• Web Development

Notable Clients:

• National University
• US-Japan Council

Scorecard Strengths:

• Specialized experience with advocacy and nonprofit ad campaigns
• Strong targeting and audience segmentation for issue-based marketing
• Collaborative, mission-driven approach to paid media strategy

6. Purple Zebra

Purple Zebra offers creative, results-oriented PPC and social advertising services for small businesses and local brands. Their team focuses on improving conversions and cost efficiency through continual testing and audience insights.

Overview:

• Founded in 2022
• Headquartered in Washington, DC

Services Offered:

• Brand Positioning
• Content Strategy
• Data Visualization & Predictive Analytics
• Paid Search
• Paid Social
• SEO
• Link Building
• Web Design

Notable Clients:

• Tacklebox
• Partum Health
• Honeybadger

Scorecard Strengths:

• Holistic PPC management with focus on creative performance
• Support for local and emerging brands looking to scale visibility
• Transparent optimization process focused on ROI and efficiency

7. District Consulting

District Consulting provides PPC and digital strategy services to DC-based organizations across education, healthcare, and public affairs. Their campaigns prioritize message clarity, credibility, and compliance — key in highly regulated environments.

Overview:

• Founded in 2022
• Headquartered in Washington, DC

Services Offered:

• Branding
• Web Design
• Fractional CMO
• Paid Media
• Social Media Marketing
• SEO

Notable Clients:

• District of Columbia State Board of Education
• Green Compass

Scorecard Strengths:

• Expertise in public affairs and regulated industry advertising
• Emphasis on message precision and compliant targeting
• Experience optimizing campaigns for awareness and lead generation

8. Interactive Strategies

Interactive Strategies delivers PPC campaigns that combine data, design, and strategy to drive engagement and conversions. Their integrated team ensures paid media works hand-in-hand with analytics and UX to deliver a cohesive digital experience.

Overview:

• Founded in 2001
• Headquartered in Washington, DC

Services Offered:

• Brand Strategy
• Website Design & Development
• Content Marketing
• SEO
• SEM
• Email Marketing
• Social Media Marketing
• Data & Analytics

Notable Clients:

• Rainforest Trust
• Boulder Crest Foundation

Scorecard Strengths:

• Full-funnel PPC management with advanced analytics support
• Proven experience running complex, multi-channel campaigns
• Strong focus on optimizing user experience alongside ad performance

9. Design in DC

Design in DC creates visually impactful campaigns that merge creative storytelling with paid media strategy. Their team emphasizes brand differentiation and conversion-focused ad design for startups, nonprofits, and professional firms.

Overview:

• Founded in 2016
• Headquartered in Washington, DC

Services Offered:

• Website Design & Development
• UI/UX Design
• Marketing Strategy
• SEO
• PPC
• Social Media Management
• Email Marketing
• Sales Support & Automation (CRM)
• Content Strategy & Execution
• Brand Development
• Print & Packaging Design
• Video Production
• Brand & Lifestyle Photography

Notable Clients:

• Hilton
• Accenture
• George Washington University

Scorecard Strengths:

• Creative PPC campaigns that blend brand identity and performance
• Experience running ads for design-driven, local organizations
• Commitment to testing and refining creative for sustained ROI

10. All Marketing Services

All Marketing Services provides PPC and lead generation solutions for small and medium-sized businesses across DC. Their focus on budget efficiency and measurable outcomes makes them a reliable partner for brands seeking steady growth through paid media.

Overview:

• Founded in 2018
• Headquartered in Washington, DC

Services Offered:

• SEM
• PPC
• CRO
• Marketing Automation

Notable Clients:

• Vecino Health Centers
• Union Plus Mortgage

Scorecard Strengths:

• Expertise in budget-friendly PPC management and optimization
• Specialized support for SMBs and service-based businesses
• Focus on clarity, transparency, and long-term growth strategies

How to Choose the Right PPC Marketing Agency in Washington, DC

When evaluating potential PPC partners, consider:

• Industry Expertise: Choose an agency that understands your audience and industry — whether it’s law, tech, or advocacy.
• Track Record & Case Studies: Review campaign performance data and client testimonials to confirm real, measurable success.
• Local vs. National Reach: DC agencies with local expertise can offer valuable geographic insights, while national capabilities ensure scalability.
• Cross-Channel Experience: PPC performs best when paired with SEO, analytics, and content strategy.
• Transparency & Collaboration: Ensure your agency provides full visibility into spend, strategy, and performance metrics.

Common PPC Marketing Challenges in Washington, DC (and How to Overcome Them)

• High Competition for Ad Space: With law firms, universities, and policy groups bidding for the same audiences, CPCs in DC can skyrocket. Focus on precise targeting, long-tail keywords, and high-quality ad copy to maximize efficiency.
• Complex, Regulated Messaging: Many DC organizations operate in sensitive sectors. Partner with an agency that understands ad compliance and can craft persuasive yet compliant creative.
• Limited Budgets in High-Cost Markets: DC’s cost-per-click rates often exceed national averages. Use smart bid strategies, audience segmentation, and conversion optimization to stretch every dollar further.
• Attribution & ROI Tracking: Multi-channel campaigns can make it hard to tie spend to results. Implement conversion tracking and integrate CRM data to connect clicks to closed leads or revenue.
• Scaling Success: Once campaigns perform well, scaling efficiently is key. Expand audiences gradually and reinvest budget into the best-performing keywords, creatives, and platforms.

The Bottom Line: Finding the Right Marketing Partner in 2025

Washington, DC is one of the most competitive PPC markets in the country, and Silverback Strategies continues to lead the way with its speed, impact, and accountability-driven approach to paid media.

Explore the agencies above or contact Silverback Strategies to learn how our team can help you build a high-performance PPC strategy that scales your business.

This list is updated quarterly to ensure you always have the most current recommendations.