Blog: Best PPC Agencies for Senior Living in 2025 (Ranked & Reviewed)

Top PPC Agencies for Senior Living

1. Silverback Strategies

Silverback Strategies is a performance marketing agency with deep expertise in paid media campaigns tailored for high-intent industries like senior living. The team is known for rapid experimentation, data-driven strategies, and a relentless focus on outcomes that drive revenue for communities.

Best For: Senior Living Communities

Overview:

• Founded in 2007
• Headquartered in Washington, DC

Specialization: Senior living is a sensitive and competitive industry where every lead matters. Silverback helps communities capture demand at the exact moment families are searching by crafting precise, conversion-focused PPC campaigns. From geo-targeted search ads to remarketing strategies that keep your brand top-of-mind, we ensure your campaigns generate qualified leads that convert into move-ins.

Key PPC Services:

• Paid Search (SEM)
• Paid Social
• Performance Creative
• Display
• Media Mix Modeling (MMM)
• Incrementality Testing
• Data Visualization
• Google Analytics Setup

Key Complementary Services:

• Local SEO
• GEO (Generative Engine Optimization)
• Website Optimization
• Content Marketing
• Technical SEO
• CRO

Notable Clients: 

• U.S. News & World Report Senior Living
• New Perspective Senior Living

What Sets Silverback Apart: At Silverback Strategies, we believe senior living communities deserve a partner that delivers speed, impact, and accountability. 

• With speed, we run thousands of marketing experiments annually, so our clients move quickly to capture quick wins while we set the foundation for sustainable growth.
• With impact, clicks and impressions only matter if they drive revenue. Our PPC strategies are built to maximize ROI and reduce wasted ad spend, while giving you the insights you need to show results to your leadership team.
• With accountability, your goals are our goals. We align every campaign with clear outcomes (whether that’s increasing tours, improving occupancy rates, or reducing cost per lead) while keeping communication transparent and results measurable.

2. Dreamscape Marketing

Dreamscape Marketing specializes in healthcare and senior living marketing, making them a trusted partner for communities that need industry-specific expertise. Their PPC campaigns focus on driving qualified leads while navigating the sensitivities of healthcare-related advertising.

Overview:

• Founded in 2005
• Headquartered in Columbia, MD

Services Offered:

• Search Engine Optimization
• Content Marketing Services
• Pay Per Click Ads Management
• Branding Services
• Call Tracking and Dashboarding Software
• Customer Relationship Management CRM
• Marketing Automation Services
• Social Media Services
• Business Intelligence Consulting
• Programmatic Display Advertising
• Custom Website Design

Notable Clients: 

• Solvida
• Buckner Retirement

Scorecard Strengths: 

• Senior living and healthcare specialization
• Multi-channel paid media campaigns
• Strong focus on lead generation and occupancy

3. Sixth City Marketing

Sixth City Marketing is a full-service digital agency with strong PPC capabilities. Known for working closely with clients, they tailor campaigns to target local markets and specific demographics that matter most for senior living communities.

Overview:

• Founded in 2010
• Headquartered in Westlake, OH

Services Offered:

• Local SEO
• Technical SEO
• SEO Audits
• Link Building
• Social Media
• PPC
• Paid Social Media
• Website Design
• Conversion Rate Optimization

Notable Clients: 

• Water’s Edge of Lake Wales

Scorecard Strengths: 

• Customized PPC campaign strategies
• Local market targeting expertise
• Transparent reporting and communication

4. Comrade Digital Marketing Agency

Comrade delivers PPC campaigns for a wide range of industries, including senior living. They focus on maximizing ROI through advanced targeting, competitor analysis, and continual optimization.

Overview:

• Founded in 2008
• Headquartered in Chicago, IL

Services Offered:

• AI Search Optimization
• PPC Management
• SEO Services
• Web Development
• Web Design

Notable Clients: 

• V Care Hospice
• Senior Living Experts

Scorecard Strengths: 

• ROI-focused PPC strategies
• Competitor benchmarking and analysis
• Strong cross-industry experience

5. High Level Marketing

High Level Marketing works with service-based industries, including senior living, to deliver local PPC campaigns that connect communities with families searching nearby. Their emphasis is on local search ads, call tracking, and lead conversion.

Overview:

• Founded in 2009
• Headquartered in Montgomery, AL

Services Offered:

• Website Design & Development
• Search Engine Optimization
• Paid Search
• Content Marketing
• Email Marketing
• Social Media Management
• Branding & Logos

Notable Clients: 

• Park House Southfield
• Moraine Ridge Senior Living

Scorecard Strengths: 

• Local PPC expertise
• Conversion-focused ad strategies
• Scalable campaigns for multi-location providers

6. Senior Living SMART

Senior Living Smart is a marketing agency dedicated solely to the senior living sector. Their PPC campaigns are built with in-depth industry knowledge, helping communities generate leads and build trust quickly.

Overview:

• Founded in 2012
• Headquartered in Plymouth, MA

Services Offered:

• Strategic Marketing Roadmap
• Persona Development
• Paid Advertising
• Reputation Management
• Website Development
• Search/SEO
• Web Copywriting
• Marketing Automation
• Lead Scoring
• Automated Nurturing Workflows
• Lead Aggregation Management
• Senior Living CRMs
• Social Media
• Print/Traditional Marketing

Notable Clients: 

• Thrive Senior Living
• Assured Senior Living

Scorecard Strengths: 

• 100% senior living focus
• Specialized PPC strategies for occupancy growth
• Industry insights and best practices baked into campaigns

7. Cardinal Digital Marketing

Cardinal Digital Marketing is a healthcare-focused digital agency with extensive experience running PPC campaigns for senior living communities. They excel at large-scale campaigns that balance national reach with local market targeting.

Overview:

• Founded in 2009
• Headquartered in Chamblee, GA

Services Offered:

• Google Ads
• Meta Ads
• Display & Video Ads
• TikTok Ads
• Performance Creative
• SEO
• Patient Acquisition Strategy
• Business Intelligence
• Analytics
• Website Design

Notable Clients: 

• Abode Hospice & Home Health
• Park Springs

Scorecard Strengths: 

• Healthcare and senior living expertise
• Enterprise-level PPC management
• Proven ability to scale across regions

8. Mannix Marketing

Mannix Marketing specializes in SEO and PPC for local businesses, including senior living providers. Their campaigns focus on driving calls, form submissions, and community tours through geo-targeted ad strategies.

Overview:

• Founded in 1996
• Headquartered in Queensbury, NY

Services Offered:

• SEO Services
• Pay Per Click (PPC)
• Social Media
• Conversion Rate Optimization
• Email Marketing
• Web Design
• Logo Design & Branding
• Local Advertising

Notable Clients: 

• Home of the Good Shepherd
• Willow Ridge Senior Living

Scorecard Strengths: 

• Local PPC and SEO integration
• Focus on lead generation and conversions
• Strong regional marketing expertise

9. Greatness Digital

Greatness Digital is a boutique digital marketing agency offering PPC campaigns that prioritize precision targeting and ongoing optimization. They provide personalized service, making them a good fit for communities that want close collaboration.

Overview:

• Founded in 2020
• Headquartered in Albany, OR

Services Offered:

• Website Maintenance
• SEO
• Paid Media
• Branding
• Public Relations
• Social Media

Notable Clients: 

• Home Instead
• CareAvailability

Scorecard Strengths: 

• Personalized PPC strategies
• Strong focus on client collaboration
• Ongoing performance optimization

10. Timmermann Group

Timmermann Group is a full-service digital agency with strong paid media offerings. Their PPC campaigns emphasize detailed analytics and conversion tracking, making them a reliable choice for senior living providers.

Overview:

• Founded in 2003
• Headquartered in St. Louis, MO

Services Offered:

• Website Design
• Website Maintenance and Support
• CRO
• SEO
• PPC
• Social Media
• Analytics

Notable Clients: 

• Lutheran Senior Services

Scorecard Strengths: 

• Data-driven PPC strategies
• Conversion tracking and reporting expertise
• Comprehensive digital marketing services

How to Choose the Right Senior Living PPC Agency

Selecting the right PPC agency for senior living isn’t just about who can run ads. It’s about finding a partner who understands the sensitivity of the industry and can translate ad spend into occupancy growth. Here are the most important factors to consider:

• Industry Expertise: Families searching for assisted living, memory care, or independent living options are making deeply personal decisions. The right agency understands this journey and creates ad campaigns that build trust while still driving conversions. Look for agencies that specialize in senior living or healthcare, as they’ll already know the nuances of compliance, messaging, and audience targeting.
• Track Record & Case Studies: Any agency can promise results, but senior living communities need proof. Review case studies to see how the agency has helped other communities reduce cost per lead, increase tour bookings, or improve occupancy rates. Agencies with measurable success in this industry will be better equipped to deliver meaningful results for your community.
• Local vs. National Reach: Senior living providers often serve a specific geographic area, which makes local PPC targeting essential. Some agencies excel at hyper-local campaigns that capture families searching nearby, while others have the ability to scale across multiple regions or states. Choose based on whether you operate a single community or a large multi-location network.
• Complementary Services: PPC works best when integrated with other strategies such as SEO, content marketing, and conversion rate optimization. Agencies offering these services can create a more comprehensive funnel, bringing in leads, nurturing them, and ultimately converting them into move-ins.
• Transparency and Communication: A strong senior living PPC agency should operate as an extension of your team. Look for partners who provide clear reporting, explain results in plain language, and regularly update you on progress. The ability to tie PPC campaigns back to revenue and occupancy goals is essential for presenting results to your board or executive team.

Common PPC Challenges in Senior Living (and How to Overcome Them)

Running PPC campaigns in the senior living space comes with unique challenges that require a strategic, empathetic approach. Here are some of the most common hurdles and how to navigate them:

• High Cost-Per-Click for Competitive Keywords: Keywords like “assisted living near me” or “memory care facility” can be extremely expensive due to high competition. This often eats away at budgets without guaranteed qualified leads. Focus on long-tail keywords and hyper-local targeting to capture more specific, high-intent searches. Use ad scheduling and geo-fencing to ensure you’re only paying for clicks during times and in locations that matter most.
• Balancing Sensitivity with Conversions: Senior living decisions involve emotional and sometimes stressful considerations for families. Aggressive ad copy may drive clicks but can also turn potential leads away. Create compassionate ad messaging that builds trust while still guiding users toward tours or consultations. Highlight care, safety, and community.
• Difficulty Tracking ROI to Actual Move-Ins: One of the biggest frustrations for senior living providers is knowing whether ad spend truly leads to increased occupancy. Families may inquire online but convert months later, making tracking difficult. Use advanced call tracking and multi-touch attribution models to connect leads directly to move-ins. A strong agency will help you measure ROI in ways that reflect the real customer journey.
• Wasted Spend on Irrelevant Clicks: Without careful targeting, ads may attract clicks from people outside your service area or from individuals not ready to make a decision, draining budget quickly. Implement negative keywords to filter out irrelevant traffic, leverage radius targeting, and set up remarketing campaigns to re-engage families who are still considering options.
• Regulatory and Compliance Restrictions: Healthcare-related advertising, including senior living, comes with strict rules about claims and wording. Non-compliance can lead to ads being disapproved or even penalties. Work with an agency that understands industry regulations and can craft compliant yet compelling ad copy. Agencies experienced in healthcare or senior living will know how to navigate these constraints.

The Bottom Line: Finding the Right Marketing Partner in 2025

Choosing the right PPC agency is critical for senior living providers looking to fill occupancy and reach families at the exact moment they’re searching. Among the agencies reviewed, Silverback Strategies stands out as our top recommendation for 2025 thanks to their speed, impact, and accountability in driving measurable results for senior living communities.

Ready to take the next step? Contact us to learn how we can help your community maximize PPC performance.

This list is updated quarterly to reflect the latest research and client feedback.