Blog: Best PPC Agencies for Home Services in 2025 (Ranked & Reviewed)

Top PPC Agencies for Home Services

1. Silverback Strategies

Silverback Strategies is a nationally recognized digital marketing agency known for its expertise in performance-driven PPC campaigns. With deep experience in home services, the agency helps local and regional providers increase booked jobs through precise targeting, smart bidding, and conversion-focused ad strategies.

Best For: Multi-Location Home Services

Overview:

• Founded in 2007
• Headquartered in Washington, DC

Specialization: We’ve worked in home services for 17+ years, including HVAC, plumbing, roofing, moving, bathroom remodeling, pest control, and more. Home services businesses succeed when calls and bookings come in consistently, and we understand this better than anyone. Our team specializes in designing PPC campaigns that capture high-intent leads from local customers who are actively searching for urgent services. By combining geo-targeting, ad scheduling, and conversion optimization, Silverback ensures clients maximize ROI on every dollar spent.

We specialize in multi-market home services businesses, feeding hungry sales teams qualified leads that drive better appointments and increased revenue. 

Key PPC Services:

• Paid Search (SEM)
• Paid Social
• Performance Creative
• Display
• Media Mix Modeling (MMM)
• Incrementality Testing
• Data Visualization
• Google Analytics Setup

Key Complementary Services:

• Local SEO
• GEO (Generative Engine Optimization)
• Website Optimization
• Content Marketing
• Technical SEO
• CRO

Notable Clients & Results:

• CroppMetcalfe
• LEN The Plumber
• JK Moving
• Metropolitan Bath & Tile
• Maid Brigade
• Mosquito Shield
• John C Flood
• Long Roofing

For Long Roofing, we built and scaled targeted campaigns on Google, Bing, Facebook, and Instagram based on new market expansion needs in New England. Our Analytics team tied campaign web conversions directly to appointments, sales, and revenue using Long Roofing’s internal CRM.

Results at a Glance:

• Leads increased by 42%
• In-market revenue increased by 242%

What Sets Silverback Apart: We stand out through speed, impact, and accountability. 

• With speed, we move quickly to launch and test PPC campaigns, giving clients rapid results while refining strategies through ongoing experiments.
• With impact, we connect our work directly to revenue impact, helping clients not only see results but understand why campaigns are performing.

With accountability, we align every PPC strategy with client business goals, making us a trusted partner in growth.

2. TribalVision

TribalVision helps small and mid-sized businesses grow through PPC campaigns tailored to local markets. Their team emphasizes custom strategies instead of one-size-fits-all playbooks, making them an agile option for home service providers.

Overview:

• Founded in 2010
• Headquartered in Boston, MA

Services Offered:

• Branding
• Data Analytics
• UI / UX
• Paid Media
• Social Media
• Automation

Notable Clients:

• Undisclosed

Scorecard Strengths:

• Strong focus on SMBs with growth needs
• Data-driven PPC campaign structure
• Emphasis on cost-efficient customer acquisition

3. Incline Marketing

Incline Marketing blends creative ad strategies with technical PPC expertise to help home service companies attract leads online. They specialize in campaigns that drive both volume and quality.

Overview:

• Founded in 2018
• Headquartered in St. Petersburg, FL

Services Offered:

• Local SEO
• PPC
• Email
• Web Design
• Paid Social Media
• Branding

Notable Clients:

• Insight Pest Solutions

Scorecard Strengths:

• Balanced approach to targeting and messaging
• Creative ad development for competitive markets
• Flexible packages for local providers

4. 97th Floor

Known for its bold, data-backed campaigns, 97th Floor has the scale and sophistication to serve home service businesses looking to dominate their regional markets.

Overview:

• Founded in 2005
• Headquartered in Lehi, UT

Services Offered:

• Advertising
• SEO
• AI SEO
• Content
• Design

Notable Clients:

• Lawn Doctor
• 8M Solar

Scorecard Strengths:

• Enterprise-level PPC management with detailed reporting
• Expertise in scaling multi-location businesses
• Strong creative capabilities paired with analytics

5. Coozmoo Digital Solutions Agency

Coozmoo Digital specializes in helping home service providers grow their local presence with PPC campaigns that emphasize visibility in Google Ads and Maps results.

Overview:

• Founded in 2019
• Headquartered in Pearland, TX

Services Offered:

• Web Design
• Organic Search
• PPC Marketing
• Generative Search
• Social Media
• Local Listings
• Reputation Management
• Email Marketing

Notable Clients:

• LV Home Service
• Snow Construction

Scorecard Strengths:

• Hyperlocal PPC campaign expertise
• Affordable solutions for small home service companies
• Emphasis on mobile-first lead generation

6. The LMB Marketing Group

LMB Marketing Group delivers full-service PPC support for home service providers, combining ad management with local brand building and lead nurturing strategies.

Overview:

• Founded in 2024
• Headquartered in Orlando, FL

Services Offered:

• Advertising
• Digital Marketing
• Geofencing
• Media Buying
• Paid Search
• SEO
• Social Media
• Branding
• Content Creation
• Website Design

Notable Clients:

• Undisclosed

Scorecard Strengths:

• End-to-end campaign management
• Strong focus on local customer acquisition
• Strategic support beyond PPC campaigns

7. Allegiant Digital Marketing

Allegiant Digital Marketing brings more than 20 years of experience in helping small and mid-sized businesses succeed with PPC. They have deep industry knowledge of home services marketing.

Overview:

• Founded in 2022
• Headquartered in Austin, TX

Services Offered:

• SEO
• Local SEO
• Technical SEO
• Google Business Profile
• Reputation Management
• SEM
• Pay-Per-Click Advertising
• Display Advertising
• Remarketing
• Google Shopping Ads
• Local Services Ads
• Website Design
• Content Writing
• Website Maintenance
• CRO
• Social Media Marketing
• Email Marketing
• SMS Marketing
• OTT Marketing

Notable Clients:

• Undisclosed

Scorecard Strengths:

• Long-standing expertise with SMBs
• Proven track record of lowering CPL
• Multi-platform PPC execution (Google, Microsoft, social)

8. Tower33

Tower33 is a boutique PPC agency that helps home service businesses scale efficiently. Their campaigns are rooted in precision targeting and performance measurement.

Overview:

• Founded in 2014
• Headquartered in Carlsbad, CA

Services Offered:

• Digital Advertising
• Analytics & Reporting

Notable Clients:

• Undisclosed

Scorecard Strengths:

• Agile and collaborative team
• Detailed focus on ROI
• Streamlined communication and transparency

9. Bear Fox Marketing

Bear Fox Marketing provides holistic PPC strategies with a focus on helping home service companies grow sustainably. Their team leverages market research and advanced analytics to fine-tune campaigns.

Overview:

• Founded in 2017
• Headquartered in Meridian, ID

Services Offered:

• SEO
• Local Marketing
• Branding
• Content Marketing
• Email Marketing
• PPC
• Social Media
• Design & Development

Notable Clients:

• Brush Masters
• Butte Fence

Scorescard Strengths:

• Comprehensive campaign analytics
• Strong expertise in lead nurturing
• Trusted partner for growth-minded businesses

10. Dominate Solutions

Dominate Solutions lives up to its name by helping home service providers secure visibility in highly competitive local markets. They specialize in fast-turnaround campaigns.

Overview:

• Founded in 2008
• Headquartered in Tampa, FL

Services Offered:

• Web Design
• Web Hosting
• Google Ads
• SEO

Notable Clients:

• Big Sherm Lawn Care

Scorecard Strengths:

• Speed-focused PPC launch process
• Results-driven campaign strategies
• Emphasis on maximizing ROI in tight markets

How to Choose the Right Home Services PPC Agency

Picking the right PPC agency for your home services business isn’t just about who can run ads. It’s about finding a partner who understands your industry and can drive results. Here’s what to look for:

• Industry Expertise: Work with an agency that knows the ins and outs of home services marketing, whether it’s HVAC, roofing, plumbing, or electrical. The best partners understand the urgency behind “need it now” searches and how to capture those high-intent leads before your competitors do.
• Local vs. Regional Reach: For single-location businesses, you’ll want an agency skilled in hyperlocal targeting strategies. Multi-location companies, on the other hand, should choose a partner that can scale campaigns across regions with precise geotargeting and scheduling.
• Proven Track Record: Case studies and client testimonials speak volumes. Look for an agency that can show clear results, like lowering cost-per-lead while increasing booked jobs. Transparency in reporting is key. You should be able to see exactly how ad spend ties to calls, form fills, and conversions.
• Complementary Services: PPC works best when paired with SEO, content marketing, and conversion rate optimization. Agencies that offer these services under one roof can create stronger, more integrated strategies. It’s also important that they can connect campaigns with your CRM and call-tracking tools for better visibility.

Communication & Accountability: The right agency won’t just tell you what they’re doing, they’ll explain why. Regular reporting, clear dashboards, and proactive check-ins make sure you stay aligned. Look for a team that treats your budget like their own and approaches the relationship as a true partnership.

Common PPC Challenges in Home Services (and How to Overcome Them)

Running PPC campaigns in the home services industry comes with unique challenges. Here are some of the most common issues and how the right agency can solve them:

• High Keyword Competition: Keywords like “emergency plumber near me” or “roof repair” are some of the most competitive in digital advertising, which can quickly drive up costs. Smart agencies combat this with long-tail keyword targeting, highly relevant ad copy, and Quality Score optimizations that help lower CPC.
• Seasonal Fluctuations: Demand for services like HVAC repair, landscaping, or snow removal often peaks during certain seasons. Strong PPC agencies plan ahead, adjusting budgets and bids before busy months so you stay competitive when demand surges.
• Attribution and Call Tracking: Many home service businesses struggle to tie ad spend directly to revenue. Without proper call tracking, it’s hard to know which clicks actually turned into paying jobs. Agencies that integrate call-tracking software into PPC campaigns give you full visibility into ROI.
• Wasted Spend from Poor Targeting: Running ads too broadly can waste budget on unqualified leads outside your service area. A skilled agency uses precise geotargeting, negative keywords, and smart ad scheduling to make sure you’re only paying for clicks that can convert.
• Landing Page Conversion Gaps: Even great ads fall short if your landing pages don’t convert. Agencies that focus on conversion rate optimization test everything — from headlines and CTAs to form placement — so you get the most out of every click.
• Mobile-First Searches: Most home services customers search on their phones, often in urgent situations. If your ads or landing pages aren’t mobile-friendly, you’ll lose leads. A good PPC partner ensures mobile-optimized campaigns with fast load speeds and easy “click-to-call” options.

Budget Limitations: Smaller home services businesses often have limited budgets, which means every dollar counts. Agencies that prioritize high-intent keywords, run A/B tests, and continuously refine campaigns help maximize ROI without overspending.

The Bottom Line: Finding the Right Marketing Partner in 2025

The home services industry is competitive, and the right PPC strategy can mean the difference between a steady flow of jobs and wasted ad spend. After reviewing dozens of agencies, Silverback Strategies stands out as the top recommendation for 2025 thanks to its deep home services expertise, proven results, and commitment to speed, impact, and accountability.

If you’re ready to take your PPC campaigns to the next level, contact us today.

This list is updated quarterly to ensure you have the most accurate recommendations when choosing your next marketing partner.