Blog: Best PPC Agencies for Healthcare in 2025 (Ranked & Reviewed)

Top PPC Agencies for Healthcare

1. Silverback Strategies

Silverback Strategies is a performance marketing agency known for data-driven strategies and close client collaboration. With deep expertise in healthcare, the team runs PPC campaigns that balance compliance, patient acquisition, and ROI. Their proactive approach ensures campaigns stay optimized and aligned with healthcare organizations’ unique needs.

Best For: Specialty Healthcare Offerings

Overview:

• Founded in 2007
• Headquartered in Washington, DC

Specialization: Healthcare organizations choose Silverback because of our ability to combine regulatory compliance with aggressive growth strategies. Whether it’s hospitals, private practices, or telehealth providers, Silverback has a proven ability to generate high-quality leads while keeping ad spend efficient.

Key PPC Services:

• Paid Search (SEM)
• Paid Social
• Performance Creative
• Display
• Media Mix Modeling (MMM)
• Incrementality Testing
• Data Visualization
• Google Analytics Setup

Key Complementary Services:

• Local SEO
• GEO (Generative Engine Optimization)
• Website Optimization
• Content Marketing
• Technical SEO
• CRO

Notable Clients:

• Barix Clinics
• Heilman Center for Pain & Spine Care
• Precision Nutrition

What Sets Silverback Apart: We differentiate ourselves through speed, impact, and accountability. 

• With speed, we move quickly, running marketing experiments and helping healthcare clients adapt fast.
• With impact, our strategies are designed for driving revenue and providing clear explanations of how campaigns perform.
• With accountability, we keep client goals at the center of every decision to steer campaigns with measurable milestones that show progress toward success.

2. Accelerated Digital Media

Accelerated Digital Media specializes in PPC for healthcare and biotech companies. They’re known for their precision in targeting and deep understanding of patient journeys.

Overview:

• Founded in 2017
• Headquartered in Chicago, IL

Services Offered:

• SEM
• Google Ads
• Paid Search
• YouTube
• Shopping (PLA)
• Performance Max
• Paid Social Services
• Programmatic Advertising
• Display
• Connected TV
• Podcast + Streaming Audio
• Analytics and Attribution
• Ad Tracking
• Strategy and Planning
• Data Visualization
• HIPAA Compliance

Notable Clients:

• Talkspace
• Rivas

Scorecard Strengths:

• Tailored campaigns for healthcare and life sciences
• Strong analytics and data-driven optimization
• Experience with high-growth healthcare startups

3. The Media Captain

The Media Captain is a full-service digital marketing agency that offers robust PPC solutions for healthcare organizations. Their expertise spans local practices and larger medical systems.

Overview:

• Founded in 2010
• Headquartered in Columbus, OH

Services Offered:

• SEO
• Paid Advertising
• PPC
• Amazon
• Social Media Posting & Ads
• Email Marketing
• SMS Marketing
• Web Design
• Website Hosting
• Graphic Design
• User Experience (UX)
• Review Management

Notable Clients:

• Hughston Clinic
• Grandview Dental Care

Scorecard Strengths:

• Local SEO and PPC for practices and clinics
• In-house design and landing page support
• Proven success improving patient acquisition

4. Symphonic Digital

Symphonic Digital provides PPC and paid media management with a focus on ROI and scalability. Their healthcare work emphasizes long-term growth.

Overview:

• Founded in 2013
• Headquartered in Calabasas, CA

Services Offered:

• Media Planning & Buying
• Digital Media Services
• Traditional Media Services
• SEO
• AI SEO
• CRO
• Analytics

Notable Clients:

• Optum Care

Scorecard Strengths:

• Data-driven approach to healthcare campaigns
• Experience with both local and national providers
• Strong remarketing capabilities

5. Llama Lead Gen

Llama Lead Gen helps healthcare providers maximize PPC campaigns across Google, LinkedIn, and Facebook. They’re known for creating tailored campaigns that engage patients at every stage.

Overview:

• Founded in 2019
• Headquartered in Brooklyn, NY

Services Offered:

• B2B Lead Generation
• Content Marketing
• Email Marketing
• Marketing Automation
• Mobile App Marketing
• Pay Per Click
• Retargeting
• Search Engine Optimization
• Social Media Marketing
• Video Marketing
• Webinar Marketing
• Website Design

Notable Clients:

• The Alzheimer’s Association
• The American Foundation for Suicide Prevention

Scorescard Strengths:

• Multi-channel PPC expertise
• Patient-centric ad strategy and messaging
• Transparent reporting and collaboration

6. Olive & Company

Olive & Company is a healthcare-focused agency blending creative and paid strategies. Their PPC services emphasize storytelling alongside technical optimization.

Overview:

• Founded in 2003
• Headquartered in Minneapolis, MN

Services Offered:

• Branding 
• Branding 
• Web Design
• Website Management
• Website Audit
• SEO 
• Digital Advertising 
• Content Marketing 
• Email Marketing 
• Analytics

Notable Clients:

• Eton Pharmaceuticals
• NantHealth

Scorecard Strengths:

• Creative-first approach to healthcare PPC
• Integration of branding with performance ads
• Experience with hospitals and healthcare nonprofits

7. Paradox Marketing

Paradox Marketing offers PPC strategies designed for healthcare practices, with an emphasis on generating measurable new patient leads.

Overview:

• Founded in 2015
• Headquartered in Tampa, FL

Services Offered:

• Content Marketing
• CRM Strategy
• Customer Marketing
• Demand Generation
• Digital Brand Development
• HubSpot Experts
• Knowledge Management
• Paid Advertising
• Sales & Marketing Integration
• Search Engine Optimization

Notable Clients:

• Insurance Choice

Scorecard Strengths:

• Strong local PPC experience
• Focused on lead generation and cost efficiency
• Healthcare-specific landing page optimization

8. Eight Oh Two

Eight Oh Two provides performance-focused PPC management with deep expertise in healthcare, especially for multi-location providers.

Overview:

• Founded in 2007
• Headquartered in Myrtle Beach, SC

Services Offered:

• PPC Management
• Search Engine Optimization
• Content Marketing
• Generative Engine Optimization (GEO)
• Paid Social Media Advertising
• Amazon Marketing And Advertising
• Conversion Rate Optimization

Notable Clients:

• Undisclosed

Scorecard Strengths:

• Proven experience with large healthcare groups
• Multi-location PPC and geo-targeting
• Hands-on campaign management and testing

9. eMaximize

eMaximize is a PPC and digital marketing agency helping healthcare organizations improve patient acquisition and brand visibility.

Overview:

• Founded in 2008
• Headquartered in Manhattan Beach, CA

Services Offered:

• SEO Services
• PPC Advertising
• Political Advertising
• Social Media
• Website Design

Notable Clients:

• Pacific Eye & Ear
• Prime Medical

Scorecard Strengths:

• Focused on ROI and patient lead quality
• Skilled in both Google Ads and paid social
• Experienced with clinics, hospitals, and specialists

10. ParkerWhite

ParkerWhite is a healthcare-focused agency that combines branding with PPC campaign execution. They excel at positioning healthcare organizations while driving measurable results.

Overview:

• Founded in 1997
• Headquartered in Encinitas, CA

Services Offered:

• Branding
• Creative Services
• Print/Digital Collateral
• Digital Advertisements
• Video Storytelling
• Websites/Landing Pages
• Lead Generation
• Paid Search/PPC
• Paid Social Media
• Search Engine Optimization
• Email Nurture/Automation
• A/B Testing & Optimization
• Analytics

Notable Clients:

• Preferred Medicine
• InTouch Health

Scorecard Strengths:

• Niche healthcare marketing expertise
• Seamless brand integration with PPC campaigns
• Patient engagement and conversion optimization

How to Choose the Right Healthcare PPC Agency

Choosing the right PPC partner in healthcare requires more than technical know-how. It demands a deep understanding of the healthcare landscape and the unique challenges of patient acquisition. Here are the key factors to weigh:

• Industry Expertise: Healthcare marketing is subject to strict regulations under HIPAA, as well as platform-specific rules around medical advertising. A strong agency should be able to show prior experience navigating these rules without running into compliance issues. Ask about their experience with your type of organization since patient expectations and marketing restrictions vary across these segments.
• Track Record and Case Studies: An effective healthcare PPC agency should be able to present clear case studies and client testimonials. Look for concrete results, such as lowering cost per acquisition (CPA), improving appointment booking rates, or increasing ROI from ad spend. Agencies that can directly connect their PPC work to business outcomes will likely be stronger partners.
• Local vs. National Reach: If you’re a local provider or clinic, you’ll need an agency with proven expertise in hyperlocal campaigns, geo-targeting, and reputation management. For larger organizations, such as health systems, urgent care chains, or telehealth companies, national scalability and multi-location campaign management are critical.
• Full-Funnel Support: PPC doesn’t exist in a vacuum. To maximize ROI, ads need to be paired with conversion-optimized landing pages, remarketing strategies, and CRM integration for accurate lead tracking. Choose an agency that offers complementary services (such as SEO, CRO, or analytics) so your PPC campaigns operate as part of a larger growth strategy.
• Transparency and Collaboration: Healthcare marketing often involves multiple stakeholders, from administrators to compliance officers. Look for an agency that provides transparent reporting, proactive communication, and clear explanations of campaign performance. Agencies that prioritize collaboration will make it easier to adapt strategies quickly and keep all internal teams aligned.

Common PPC Challenges in Healthcare (and How to Overcome Them)

Healthcare PPC campaigns face some of the most complex challenges of any industry. Here’s what providers often struggle with and how the right agency can help:

• Navigating Strict Compliance Regulations: Healthcare advertising must comply with HIPAA, Google Ads restrictions, and other industry regulations. Partner with agencies that have deep compliance experience, using language that informs without overpromising and ensuring all data tracking aligns with privacy requirements.
• Rising Competition and High CPCs: High CPCs can quickly drain budgets if not managed properly. Experienced agencies combat this by targeting long-tail, intent-driven keywords, implementing geo-fencing strategies, improving ad Quality Scores, and running A/B tests to maximize ROI.
• Complex and Lengthy Patient Journeys: Healthcare patients often research multiple providers, read reviews, and consider options over weeks or months. Effective agencies address this with remarketing campaigns, cross-channel nurturing (Google, Facebook, LinkedIn), and educational content to guide patients through each stage of the decision-making process.
• Building Trust with Prospective Patients: Healthcare decisions are highly personal, and many patients are skeptical of ads. Poorly designed campaigns can come across as sales-driven instead of patient-centered. Overcoming this requires patient-first messaging, trust-building elements like testimonials or physician credentials, and landing pages that emphasize security and professionalism.
• Proving ROI and Attribution: Healthcare organizations often struggle to tie PPC campaigns to real-world results like booked appointments or increased patient volume. This challenge can be overcome by integrating PPC campaigns with CRM systems, appointment booking software, and call-tracking tools, so performance data connects directly to measurable business outcomes.

Balancing Compliance with Creativity: Too often, healthcare ads become sterile because teams fear compliance violations. The best agencies strike the right balance, crafting creative, engaging campaigns while still staying within regulatory guidelines. This ensures ads stand out from competitors without exposing the business to risk.

The Bottom Line: Finding the Right Marketing Partner in 2025

The right PPC partner can help healthcare organizations cut through competition, stay compliant, and consistently acquire new patients. Based on our research, Silverback Strategies is the top recommendation for healthcare businesses in 2025 thanks to its blend of speed, impact, and accountability.

Contact us to learn how we can accelerate your healthcare PPC strategy.

This list is updated quarterly to keep you informed about the best partners in the space.