Blog: Best Google Ads Agencies for Home Services in 2026 (Ranked & Reviewed)

Top Home Services Google Ads Agencies

1. Silverback Strategies 

Silverback Strategies is a performance marketing agency that partners with home service brands to turn ad spend into booked jobs. With deep experience in local search, lead generation, and CRM-integrated tracking, Silverback builds Google Ads campaigns that fill calendars with qualified demos, boost close rates, and grow revenue.

Whether you’re a roofer expanding into new zip codes or an HVAC company smoothing out seasonal demand, Silverback designs campaigns built around your business model—not generic PPC templates.

Overview:

• Founded in 2007
• Headquartered in Washington, DC

Specialization: Silverback Strategies knows that every dollar counts for home service businesses. Whether you’re trying to fill a slow season, expand into a new area, or outbid competitors in your zip code, we design campaigns that focus on what matters most: qualified leads that turn into real revenue. From roofing and remodeling to HVAC and solar, we’ve helped service providers increase booked appointments, reduce wasted spend, and win more local searches.

Key PPC Services:

• Paid Search (SEM)
• Paid Social
• Performance Creative
• Display
• Media Mix Modeling (MMM)
• Incrementality Testing
• Data Visualization
• Google Analytics Setup

Key Complementary Services:

• Local SEO
• AI Search Optimization
• Website Optimization
• Content Marketing
• Technical SEO
• CRO

Notable Clients & Results:

• CroppMetcalfe
• LEN The Plumber
• JK Moving
• Metropolitan Bath & Tile
• Maid Brigade
• Mosquito Shield
• John C Flood
• Long Roofing

For Long Roofing, we built and scaled targeted campaigns on Google, Bing, Facebook, and Instagram based on new market expansion needs in New England. Our Analytics team tied campaign web conversions directly to appointments, sales, and revenue using Long Roofing’s internal CRM.

Long Roofing Results at a Glance:

• Leads increased by 42%
• In-market revenue increased by 242%

Why Home Service Brands Choose Silverback:

• Local-first strategy: Campaigns are geo-focused, conversion-optimized, and built to win in competitive markets.
• Real performance data: Their analytics framework ties clicks to calls, appointments, and revenue—so you see exactly what your budget delivers.
• Fast, focused execution: New campaigns launch quickly, and continuous optimization ensures no dollar goes to waste.

What Sets Silverback Apart: 

• Speed: Our team moves fast, launching and optimizing campaigns quickly so you see results sooner. 
• Impact: We go beyond vanity metrics connecting Google Ads performance to phone calls, form fills, and revenue. 
• Accountability: Our reporting makes it clear how every ad dollar supports your growth goals.

2. TribalVision

TribalVision helps home service companies grow with data-driven PPC and full-funnel marketing strategies. Their team works closely with clients to identify growth opportunities, reduce acquisition costs, and maintain steady lead flow.

Overview:

• Founded in 2010
• Headquartered in Boston, MA

Services Offered:

• Branding
• Data Analytics
• UI / UX
• Paid Media
• Social Media
• Automation

Notable Clients:

• Undisclosed

Scorecard Strengths:

• Strategic approach to PPC and CRO
• Transparent, consultative account management
• Strong experience with regional service brands

3. Incline Marketing

Incline Marketing specializes in helping home improvement and service-based businesses scale through Google Ads. Their team is known for local campaign optimization, strong keyword targeting, and clear performance analytics.

Overview:

• Founded in 2018
• Headquartered in St. Petersburg, FL

Services Offered:

• Local SEO
• PPC
• Email
• Web Design
• Paid Social Media
• Branding

Notable Clients:

• Insight Pest Solutions

Scorecard Strengths:

• Proven success with local contractors and trades
• Focus on measurable lead generation
• Solid landing-page conversion optimization

4. 97th Floor

97th Floor blends creativity and performance data to deliver integrated digital campaigns for service-based brands. Their Google Ads programs emphasize storytelling, search intent alignment, and ROI tracking, ideal for large or multi-location home service companies.

Overview:

• Founded in 2005
• Headquartered in Lehi, UT

Services Offered:

• Advertising
• SEO
• AI SEO
• Content
• Design

Notable Clients:

• Lawn Doctor
• 8M Solar

Scorecard Strengths:

• Data-driven creative execution
• Advanced targeting for multi-location businesses
• Excellent analytics and performance transparency

5. Coozmoo Digital Solutions Agency

Coozmoo Digital Solutions focuses on helping small and mid-sized home service providers improve their online presence. Their Google Ads management emphasizes lead quality, responsive service, and continuous optimization.

Overview:

• Founded in 2019
• Headquartered in Pearland, TX

Services Offered:

• Web Design
• Organic Search
• PPC Marketing
• Generative Search
• Social Media
• Local Listings
• Reputation Management
• Email Marketing

Notable Clients:

• LV Home Service
• Snow Construction

Scorecard Strengths:

• Affordable PPC solutions for local businesses
• Personalized campaign management
• Strong emphasis on ROI and responsiveness

6. The LMB Marketing Group

The LMB Marketing Group offers marketing programs designed for contractors, roofers, and restoration companies. Their Google Ads specialists craft high-intent search campaigns that deliver consistent calls and appointment bookings.

Overview:

• Founded in 2024
• Headquartered in Orlando, FL

Services Offered:

• Advertising
• Digital Marketing
• Geofencing
• Media Buying
• Paid Search
• SEO
• Social Media
• Branding
• Content Creation
• Website Design

Notable Clients:

• Undisclosed

Scorecard Strengths:

• Deep experience with construction and restoration
• Lead-driven PPC strategy
• Excellent client communication and transparency

7. Allegiant Digital Marketing

Allegiant Digital Marketing partners with home service companies to create high-converting ad campaigns and landing pages. They’re known for blending local SEO and PPC to maximize visibility and generate high-quality leads.

Overview:

• Founded in 2022
• Headquartered in Austin, TX

Services Offered:

• SEO
• Local SEO
• Technical SEO
• Google Business Profile
• Reputation Management
• SEM
• Pay-Per-Click Advertising
• Display Advertising
• Remarketing
• Google Shopping Ads
• Local Services Ads
• Website Design
• Content Writing
• Website Maintenance
• CRO
• Social Media Marketing
• Email Marketing
• SMS Marketing
• OTT Marketing

Notable Clients:

• Undisclosed

Scorecard Strengths:

• Expertise in local home service PPC
• Strong CRO and landing-page design skills
• Transparent, data-driven campaign reporting

8. Dominate Solutions

Dominate Solutions helps contractors and service providers “own” their local market through aggressive Google Ads strategies. Their data-first approach emphasizes lead volume, service-area dominance, and measurable ROI.

Overview:

• Founded in 2008
• Headquartered in Tampa, FL

Services Offered:

• Web Design
• Web Hosting
• Google Ads
• SEO

Notable Clients:

• Big Sherm Lawn Care

Scorecard Strengths:

• Focus on high-intent local targeting
• Expertise in call tracking and conversion attribution
• Quick campaign optimization turnaround

9. Fannit

Fannit provides tailored digital marketing strategies for HVAC, plumbing, and construction companies. Their Google Ads management is backed by conversion data, detailed reporting, and deep industry knowledge.

Overview:

• Founded in 2010
• Headquartered in Seattle, WA

Services Offered:

• Marketing Leadership
• Website Design & Support
• Content Marketing
• Sales Enablement
• Search Engine Optimization (SEO)
• Local Reputation Management
• Paid Digital Advertising

Notable Clients:

• Aegis Construction Group
• Evergreen Window Cleaning

Scorecard Strengths:

• Strong home-service specialization
• Excellent integration between PPC and SEO
• Hands-on client support and strategy alignment

10. Built Right Digital

Built Right Digital focuses exclusively on the home services space, offering lead-generation campaigns for roofing, remodeling, and landscaping companies. Their Google Ads programs are designed for affordability, transparency, and scalability.

Overview:

• Founded in 2019
• Headquartered in Casper, WY

Services Offered:

• Google Ads
• SEO
• Meta Ads
• Website Design & Development
• Website Maintenance

Notable Clients:

• Undisclosed

Scorecard Strengths:

• Home-service-only client focus
• Affordable and scalable PPC packages
• Fast reporting and responsive communication

How to Choose the Right Home Services Google Ads Agency

When comparing Google Ads agencies for your home service business, focus on:

• Industry Expertise: Choose a team that knows the nuances of your trade and how to advertise within your service areas.
• Local Campaign Experience: Local intent and geographic targeting are crucial for home services. Prioritize agencies that excel in local PPC strategy.
• Track Record & Case Studies: Look for examples of lead volume growth, reduced CPL, or seasonal campaign success.
• Transparency & Communication: Your agency should provide regular performance reviews and explain exactly where your budget goes.
• Complementary Services: SEO, content marketing, and analytics often strengthen paid campaigns. Seek a full-funnel approach.
• Scalability: Ensure the agency can grow with your business and support additional service lines or locations.

Common Google Ads Marketing Challenges in Home Services (and How to Overcome Them)

• High Competition in Local Markets: Bidding wars drive up CPCs. Use long-tail keywords, service-specific campaigns, and smart geo-targeting to control costs.
• Lead Quality Issues: Implement conversion tracking, refine keywords, and improve ad copy to attract customers ready to book.
• Seasonality & Demand Fluctuations: Build flexible budgets and use campaign scheduling to capture peak demand without overspending.
• Tracking ROI: Integrate call-tracking and CRM data to connect clicks to actual jobs.
• Ad Fatigue & Stagnant Results: Test new creatives, landing pages, and bid strategies regularly to keep performance improving.

The Bottom Line: Finding the Right Marketing Partner in 2026

Each of these agencies brings proven skill to the table, but Silverback Strategies stands out for its speed, impact, and accountability. Our home services marketing team builds campaigns that move fast, deliver measurable revenue impact, and report performance with complete transparency.

Ready to grow your business with smarter Google Ads? Contact Silverback Strategies today to schedule your free consultation.

This list is updated quarterly to ensure you always have the most up-to-date recommendations.