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Top Digital Marketing Agency For Higher Education

Prospective students aren’t just looking for a degree—they’re looking for a future. To reach them, your institution needs more than brand awareness. You need bold, data-driven marketing strategies that cut through the noise, resonate with today’s learners, and drive enrollment growth. Meet Silverback.

Virginia Office1310 N. Courthouse Rd., Ste. 870 Arlington VA 22201(571) 386-2913

Let’s jump in and hit your goals.

Virginia Office1310 N. Courthouse Rd., Ste. 870 Arlington VA 22201(571) 386-2913

Our Solution

How We Can Help Your Higher Education Institution

Higher education is facing some of its toughest challenges ever: declining enrollment, rising competition, and shifting student expectations. Old marketing playbooks simply don’t work anymore. Instead, we:

  • Compete with peer institutions and alternative education providers.
  • Drive applications and enrollments with performance-focused campaigns.
  • Connect with students on the platforms they already use.
  • Demonstrate the value of your programs with data-driven storytelling.

With us, you gain a partner who delivers measurable results while building the kind of digital presence students trust.

LET’S GET STARTED

OUR APPROACH IN ACTION

How eCornell Scaled Organic Visibility to Drive Enrollment Growth

eCornell, Cornell University’s online learning platform, needed to scale enrollments fast amid new program launches and fierce competition in paid media. Silverback dove in with a test-and-learn methodology, blending technical SEO fixes with program‑specific content strategies.

43%

Organic Traffic Increase

48%

Organic Enrollments Increase

Our approach isn’t theory—it’s tested, proven, and built to move the needle.

Turn digital marketing into enrollment impact.

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Our Services

The Digital Playbook for Higher Ed Growth

Silverback delivers a full suite of digital marketing services designed to help higher education institutions grow enrollment and prove ROI. From generating inquiries to measuring application yield, we provide the tools and strategies your institution needs to win.

Paid Media

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Organic Media

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Measurement

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Here’s How We’ve Helped Some Higher Education Clients

41%

Increase in RFIs

17%

Decrease in Cost / RFI

WHY WE’RE DIFFERENT

Real Growth Comes From Breaking Convention

Our Approach

01.

Best Practices Are Dead.

The old enrollment playbooks won’t cut it. We run thousands of marketing experiments every year to uncover what’s next—so our higher ed clients stay ahead of the curve.

02.

Revenue > Clicks and Conversions.

For higher ed, it’s not about vanity metrics—it’s about driving applications, enrollments, and tuition revenue. That’s what we focus on, and that’s what we measure.

03.

You Can Prove Your Impact.

We connect marketing to results your leaders care about. With clear plans and transparent reporting, we help you prove marketing’s value at every level.

Turn digital marketing into enrollment impact.

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What You Can Expect From Working With Silverback

When you work with Silverback, you get a partner who knows how to turn marketing into measurable enrollment impact.

Work With Us

  • Enrollments Over Impressions

    Forget vanity metrics. We focus on driving applications and revenue growth that move your institution forward.

  • Specialists, Not Generalists

    Every channel is led by experts who know how to engage prospective students where they search, scroll, and decide.

  • Data With Purpose

    Stop drowning in dashboards. We give you reporting that proves marketing’s ROI.

  • Always Testing, Always Learning

    Student behavior shifts fast, but we adapt faster, running constant experiments to keep you ahead.

  • A True Extension of Your Team

    Transparent, proactive, and invested. We work like an in-house team with the firepower of an agency.

Turn digital demand into students on campus.

Let's Talk Strategy