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Top Digital Marketing Agency For Healthcare

In healthcare, marketing decisions have higher stakes. Patients and families are making critical choices about their health and well-being. Your marketing has to do more than drive clicks. It has to build trust and prove credibility, all while growing reach and impact. Enter Silverback Strategies.

Virginia Office1310 N. Courthouse Rd., Ste. 870 Arlington VA 22201(571) 386-2913

Let’s jump in and hit your goals.

Virginia Office1310 N. Courthouse Rd., Ste. 870 Arlington VA 22201(571) 386-2913

Our Solution

How Silverback Can Help Your Healthcare Organization

Healthcare organizations face unique challenges: strict regulations, complex patient journeys, and rising competition. We help healthcare brands:

  • Reach patients where they’re actively searching for care.
  • Build trust with compliant, patient-focused messaging.
  • Differentiate from competitors in crowded markets.
  • Maximize ROI by tying campaigns to appointments, patient acquisition, and revenue.

We help you connect with the right patients, improve outcomes, and prove marketing’s impact.

Let’s Get Started

Our Approach In Action

How an In-Home Senior Care Provider Revamped Their Paid Media

An in-home senior care provider was looking to scale their leads in a market that was becoming ever more competitive. We helped them revamp and modernize their paid media efforts to become more efficient and scale effectively. Specifically, we integrated ad platforms with Hubspot, tested new platforms and creative, and optimized their landing pages for conversion.

361%

Leads Increase

74%

Cost Per Lead Decrease

With Silverback, healthcare providers get more than marketing—they get measurable growth and stronger patient relationships.

Break free from outdated healthcare marketing.

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Our Services

A Digital Playbook for Healthcare Growth

Silverback provides a complete suite of services designed for healthcare marketing, built to generate awareness, appointments, and measurable revenue while respecting compliance and patient trust.

Paid Media

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Organic Media

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Measurement

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Here’s How We’ve Helped Some Healthcare Clients

50%

Decrease in CPL

100%

Increase in Leads

WHY WE’RE DIFFERENT

Growth Belongs to Healthcare Brands That Adapt

Our Approach

01.

Best Practices Are Dead.

The healthcare market is changing too quickly for outdated playbooks. We run thousands of experiments each year to uncover what works now—so you can stay ahead of competitors.

02.

Revenue > Clicks and Conversions.

We don’t celebrate vanity metrics. We focus on the results that matter most: new patients, higher appointment volume, and measurable ROI.

03.

You Can Prove Your Impact.

Healthcare boards and administrators demand proof. We tie marketing directly to business outcomes so you can demonstrate ROI with confidence.

What You Can Expect From Working With Silverback

When you work with Silverback, you get a partner who understands the sensitivity and complexity of healthcare marketing—and who knows how to deliver results you can measure.

Work With Us

  • Patients Over Pageviews

    We connect digital campaigns directly to inquiries, appointments, and revenue—not surface-level metrics.

  • Specialists Who Know Healthcare

    Our team balances creativity with compliance, building strategies that resonate with patients while respecting regulations.

  • Reporting That Matters

    We build transparency into every campaign, giving you the proof you need to show marketing’s value to leadership.

  • Agility in Action

    Patient behaviors and expectations shift fast. We adapt faster, so you always stay ahead.

  • True Partnership

    Expect proactive communication, transparent processes, and a team as committed to patient growth as you are.

Outmarket, outgrow, and outperform your healthcare competition.

Let's Talk Strategy