SILVERBACK STRATEGIES D.C. Digital Marketing At Silverback Strategies, our powerhouse team of digital marketing experts believe that the key to outstanding digital marketing lies in the people behind the platforms. Our team culture is our strongest asset, driving remarkable results for our clients. We thrive on challenging each other and growing together because we know that a healthy team means exceptional performance. We embrace trust and encourage vulnerability, which gives our team the courage to push boundaries. At Silverback, we don’t just grow—we evolve. WHY CHOOSE Silverback AS Your Washington, D.C. Digital Marketing Agency One word: performance. Silverback’s digital marketing services are backed by customer research and a data-obsessed team that flexes and grows right alongside your business. Read More + Read Less – Local Expertise Based in Washington, D.C., we live, work, and play here. That means we can tailor your marketing to your target audience throughout the community, including Maryland and Virginia. Global Reach But we’re so much more than a D.C.-area agency. Our clients reach customers all over the world, which is why our team is obsessed with research and utilizes local subject matter experts. At Silverback, we “speak local”—no matter where your audience might be. Cross-Channel Collaboration We’ve flipped the traditional agency model on its head. Instead of structuring teams around services, we assemble teams of cross-channel experts around client business models. This way, your campaigns work together across major marketing platforms. Constantly Evolving As the digital landscape evolves, so do we. Whether it’s customer behavior or new technology, Silverback is committed not only to keeping up but leading the way. Innovation is what keeps our clients at the vanguard of digital marketing. Our Digital Marketing Process Align Goals + Objectives Research Your Buyers Launch the Campaign Evolve + Optimize Align Goals + Objectives We begin with a discovery phase. This usually includes an audit of your current marketing efforts so we can see what’s working–and what isn’t. We can then map an expert lead-to-sales journey. Research Your Buyers We then gather customer insights to inform a creative strategy that will resonate. Based on your digital marketing objectives, we'll build a plan for measuring customer success. Launch the Campaign We benchmark early performance against comparable businesses or industries. This way you can see your new marketing strategy in action from the start. Evolve + Optimize Our Analytics teams will continually offer feedback on your marketing results to help us evolve your campaign over time. This provides an opportunity to conduct structured tests and complex analyses to optimize performance and show you real results. Align Goals + Objectives Align Goals + Objectives We begin with a discovery phase. This usually includes an audit of your current marketing efforts so we can see what’s working–and what isn’t. We can then map an expert lead-to-sales journey. Research Your Buyers Research Your Buyers We then gather customer insights to inform a creative strategy that will resonate. Based on your digital marketing objectives, we'll build a plan for measuring customer success. Launch the Campaign Launch the Campaign We benchmark early performance against comparable businesses or industries. This way you can see your new marketing strategy in action from the start. Evolve + Optimize Evolve + Optimize Our Analytics teams will continually offer feedback on your marketing results to help us evolve your campaign over time. This provides an opportunity to conduct structured tests and complex analyses to optimize performance and show you real results. Types of Digital Marketing Services Read More + Read Less - Paid Media When you need to hit revenue targets, you need quality leads. Silverback’s experienced Paid Media team can help you optimize platforms like Google, Facebook, and LinkedIn to expand your leads and reach new target customers. Work with Silverback Strategies to efficiently scale your business’s growth on major paid media platforms and increase your ROI. Learn More Performance Creative Performance creative is a cornerstone to a successful paid social media presence. Channels like YouTube, Facebook, and TikTok all require different strategic approaches to help your brand stand out in an authentic way. With Silverback’s rapid creative testing processes, you can be confident you’ll walk away with actionable insights about the types of messaging, visuals, formats that resonate best with your target audiences. Our performance creative teams partner with your paid media expert to ensure the channel strategy and creative strategy are in perfect alignment. Learn More Measurement + Analytics Before you can increase sales and revenue, you need a robust marketing plan. That plan should be fueled by research and data for maximum impact and precision targeting. At Silverback, we meticulously analyze your audience insights and combine them with a technical understanding of analytics setups, CRM integrations, and website back-ends. Learn More SEO + Content Search engines makes thousands of updates to its search algorithm every year, which can impact your leads. At Silverback, we obsessively follow these changes so we can help our clients stay on top. Work with Silverback to execute an SEO and content strategy that you need to optimize your pages for performance and growth. Learn More Case Study Long Roofing How data alignment led a leading roofing company to rapid growth. Case Study eCornell How a prestigious university met high demand in a growth market. “I’ve worked with a lot of agencies over my 21 years in digital, and Silverback is fantastic. We’ve seen phenomenal growth.” “What stands out to me when working with Silverback is they’re proactive, responsive, and their SEO expertise is top-notch.” Nancy Weaver, Digital Marketing Manager, Lexis Nexis Pia Miralao, Director of Web Properties, K12 Ebook How to Build and Scale a First-Party Data Strategy How to Build and Scale a First-Party Data Strategy [Download] Download Frequently Asked Questions How can I decide on a digital marketing agency? Your digital marketing agency should be willing to provide customized services designed for your unique business. No two businesses are the same, so your agency must tailor your marketing strategies accordingly. But above all else, find a marketing agency that works effectively, honestly, and collaboratively with your team. It’s your business, your content, and your site—but having a partner to challenge your assumptions and evolve your strategy with you will maximize results. What is a digital performance marketing agency? Digital performance marketing refers to digital marketing that is trackable and aimed at driving real results, not just vanity metrics. A high-quality digital performance marketing agency will have a track record of success in developing digital marketing initiatives. They’ll be transparent and have specific aims like qualified brand awareness, leads, sales, and revenue. Clear reporting, transparent metrics, and provable results are all positive signs of a good agency. Who needs digital marketing services from an agency? Every day brings new digital platforms and channels that can offer you potential leads and conversions. At this level, performance marketing can get hard to manage. In-house specialists may not be able to fully run digital marketing strategies on their own. This is when you need a digital marketing agency. We’re here to handle the nuts and bolts so you can focus on running your business. What are the pros and cons of partnering with an agency vs using an in-house team? Pros: At the most basic level, agencies provide a highly leveraged, skilled solution without having to hire or train full-time employees. You get a wider, deeper range of talent for a fraction of the price. An effective digital performance marketing agency like Silverback fosters innovation in your campaigns and account profiles. Your digital marketing strategy benefits from insights gained through the agency’s work with other clients and relationships with digital media platforms like Google. Cons: When partnering with an agency, there is naturally another layer of communication as an outside organization. At Silverback, we pride ourselves on our transparency and responsiveness to our clients. However, some digital services, like organic social media, truly benefit from the presence of an in-house team. How do we decide what combination of services is best for my business? Our working relationship begins by establishing a firm understanding of your current needs and capabilities, goals, and pain points. While many prospective customers come to Silverback with a specific service in mind, our team will consider your business holistically to help you find the source of your issues and how we can fix them. This analysis helps us know which of our services will best suit your business now and in the future. How can I get started with a digital marketing agency? If you think you might want to work with us, our Sales team will reach out to schedule an intro call. During this call, we’ll provide you with an overview of our approach and ask questions to get a comprehensive understanding of what you want to achieve with a new digital marketing partner. Should we both decide to move forward with our new partnership, we’ll do an audit of your existing digital marketing strategy, review it, and send you a proposal. This proposal helps you understand where we’re coming from and how we can best help you achieve (and surpass!) your goals. Once you approve the proposal, we’ll spend more time getting to know each other. Right off the bat we’ll tackle some “low-hanging fruit” optimization that can provide a few quick fixes, while building a long-term strategy. By the end of our first month, we’ll have a 90-day strategy review and forecast ready for you. Complete Your Digital Marketing Strategy Digital marketing is made up of many different elements. Here is how we help clients as a DC digital marketing agency. Paid Media Create demand at the top of your marketing funnel, then generate quality leads from platforms like Google, Facebook and LinkedIn. Learn More Strategy + Analytics Align your marketing and business goals, then define the channel mix and measurement based on data analysis and audience research. Learn More SEO + Content Create content designed to increase brand authority and search visibility. Learn More Unlock Your Growth Potential Contact Us