Mix Up Your Digital Marketing Strategy

With millions of local businesses vying for the attention of a shared audience, you have to keep your marketing strategy fresh. When it’s your brand on the line, it can feel like you’re in too deep to shift perspective.

That’s when it’s time to call in a creative agency.

A creative agency can evaluate your business from an outside perspective — the way a consumer would — and helps you to identify problems you didn’t realize existed, or find an innovative solution you never would have considered.

What’s the point of promoting content no one likes? Boring ads don’t get clicks. Messy blogs aren’t read. Poorly-designed graphics don’t get social shares. Dysfunctional websites turn your audience off and they’ll leave before you can generate conversions.

Your goal is to make the sale — and your old marketing playbook will only get you so far. Sometimes, you need a little creativity to turn a target audience into a customer base.

An Innovative Approach to Performance Marketing

Silverback Strategies is a creative agency in Philadelphia with nearly a decade of performance-based digital marketing experience.

We recognize that it’s not enough to create a beautiful website if it doesn’t perform effectively across all devices, and it’s useless to produce top-notch video ads if they’re not reaching your target audience.

Not all creative agencies can provide this kind of service. Silverback, however, tackles creative strategy with a holistic digital marketing approach in mind, integrating search engine optimization (SEO), paid media (PPC)and analytics in the creative process.

• Quality website design and development allows for peak content optimization, giving your page a more realistic shot at the top of the search engine results pages (SERPs).
• Captivating graphic design and video production can boost ad quality and lead to an increase in clicks for your PPC campaign.

When you work with Silverback you get the best of both worlds: a creative agency with the added benefits of a performance marketing firm. And unlike other creative agencies in Philly, our team members work as both content creators and account managers, so you get to work directly with your creative team — no middle man needed.

We’re in this together.™ Are you ready to get to work?

Creative Service Offerings

• Copywriting
• Graphic/web design
• UX / UI
• Video production
• Web development