
Double-Digit Growth. Zero Extra Spend.
When a private equity–backed paint bar needed aggressive growth and investor confidence, we rebuilt their marketing with modern measurement — turning the same budget into stronger revenue.
The Challenge
This paint-and-sip brand had 24 U.S. locations, big growth goals, and a sluggish agency.
- Slow reporting eroded investor confidence
- Outdated strategies wasted budget
- Lean in-house team couldn’t keep pace
They needed a partner who could move fast and prove marketing’s impact on revenue.


The Solution
We tore down their marketing engine and rebuilt it for speed and scale.
Paid Media Overhaul
- Established incremental Cost Per Acquisition (CAC) targets that considered fully-loaded costs
- Consolidated social accounts to unlock Meta’s algorithmic power
- Shifted budget from branded to non-branded campaigns, boosting prospecting investment by 91% without raising spend
Performance Creative
- Weekly test-and-refresh cycles kept ads sharp and results climbing
SEO & Site Optimization
- Improved site performance and expanded local + event content
- Scaled organic visibility for high-intent audiences to drive stronger rankings, traffic, and net-new purchases
Their Words, Not Ours
"Our last agency couldn’t keep up. We needed results and reporting our investors could trust. Silverback delivered both."
,

The Results
Revenue Growth
- +40% YoY incremental digital revenue
- +12% YoY total revenue lift (exceeding the 5% goal)
- +66% YoY Valentine’s Day revenue (Top 5 revenue day annually)
Paid Media Performance
- +57% YoY paid media purchases
- -47% YoY cost per purchase
- -10% YoY total media spend
SEO Performance
- +56% YoY SEO-driven purchases
- +16% YoY organic traffic
- +40% YoY homepage traffic
Explore More Results
Expore InsightsFeatured Case Study

Silverback Strategies | Armed Forces Mutual
How a 138-year-old company shifted from traditional to digital marketing
read more
Featured Case Study

Silverback Strategies | Long Home Services
Long Home Services
read more