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Double-Digit Growth. Zero Extra Spend.

Double-Digit Growth. Zero Extra Spend.

When a private equity–backed paint bar needed aggressive growth and investor confidence, we rebuilt their marketing with modern measurement — turning the same budget into stronger revenue.

The Challenge

This paint-and-sip brand had 24 U.S. locations, big growth goals, and a sluggish agency.

  • Slow reporting eroded investor confidence
  • Outdated strategies wasted budget
  • Lean in-house team couldn’t keep pace

They needed a partner who could move fast and prove marketing’s impact on revenue.

The Solution

We tore down their marketing engine and rebuilt it for speed and scale.

Paid Media Overhaul

  • Established incremental Cost Per Acquisition (CAC) targets that considered fully-loaded costs
  • Consolidated social accounts to unlock Meta’s algorithmic power
  • Shifted budget from branded to non-branded campaigns, boosting prospecting investment by 91% without raising spend

Performance Creative

  • Weekly test-and-refresh cycles kept ads sharp and results climbing

SEO & Site Optimization

  • Improved site performance and expanded local + event content
  • Scaled organic visibility for high-intent audiences to drive stronger rankings, traffic, and net-new purchases

Their Words, Not Ours

"Our last agency couldn’t keep up. We needed results and reporting our investors could trust. Silverback delivered both."

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The Results

Revenue Growth

  • +40% YoY incremental digital revenue
  • +12% YoY total revenue lift (exceeding the 5% goal)
  • +66% YoY Valentine’s Day revenue (Top 5 revenue day annually)

Paid Media Performance

  • +57% YoY paid media purchases
  • -47% YoY cost per purchase
  • -10% YoY total media spend

SEO Performance

  • +56% YoY SEO-driven purchases
  • +16% YoY organic traffic
  • +40% YoY homepage traffic

Explore More Results

Expore Insights

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