Resource Center

The Executive Guide to Measuring Return on Marketing Investment

Use data to measure the impact of your marketing campaigns.

You work hard to bring revenue to your business and help your company grow. But it’s hard to show leadership the impact of your initiatives because the supporting data isn’t always clear. What’s why we’ve created this guide.

WHAT YOU’LL LEARN:

How to think about return on marketing investment
Understanding marketing attribution models and which is right for you
Setting up infrastructure for marketing data integration
How to measure marketing ROI
How Silverback can help

Resource Center

The B2B Post-Pandemic Playbook

Accelerate through a new business environment.

The COVID-19 global pandemic prompted B2B marketers to recalibrate their marketing strategies and evaluate their messaging. The three keys to being recovery ready are proactivity, differentiation, and efficiency.

WHAT YOU’LL LEARN:

How to map messages to buyers at each stage of the marketing funnel
How to approach developing messages for lead generation campaigns
How to leverage first party data to create ‘lookalike’ target audiences
How to organize your email marketing for effective nurture campaigns
How to approach identifying and measuring key performance indicators