When SEO and paid media work together, you get more than traffic—you get traction. Why Plan SEO and Paid Media Together? SEO and paid media have the same goal, but they’re often planned in silos. That means duplicate work, mixed signals, and missed opportunities. Your customers don’t separate channels when they search—and neither should your… Continue reading The Quarterly Plan That Aligns SEO + Paid for Bigger Impact
Category: Paid Media
Incrementality Testing: How to Measure True Marketing Impact
What If You Turned Off Your Marketing…and Nothing Changed? Incrementality Testing Exposes Wasted Ad Spend. You’re under pressure to maximize every marketing dollar. But that’s pretty much impossible when the metrics you rely on don’t actually tell you what’s impacting revenue. Click-through rates. Conversion numbers. ROAS dashboards. They might look solid on paper, but they… Continue reading Incrementality Testing: How to Measure True Marketing Impact
How to Optimize a Landing Page: Tips and Best Practices
A successful landing page must be optimized to attract more visitors, increase conversions, and provide a memorable user experience for your visitors. By creating an engaging and well-designed landing page with informative content, you can ensure that visitors will have a positive experience and be more likely to convert. Silverback’s lead Technical Developer, Randy Huynh,… Continue reading How to Optimize a Landing Page: Tips and Best Practices
Google Ads History: How Automation Changed Digital
The history of Google Ads can be summarized in one word: evolution. From its humble(ish) beginnings in 2000, the platform has become a force to be reckoned with. It relentlessly revolutionizes how businesses engage with their target audience, unlocking remarkable opportunities for connection and growth. Understanding the evolution of Google Ads is immensely helpful for… Continue reading Google Ads History: How Automation Changed Digital
Why You Need Audience Research in Paid Media
Content may be king, but your efforts fall short without an engaged audience ready to buy your products and services. Every year, it’s estimated that $37 billion is wasted on ads that don’t engage their target audience – but don’t let that number scare you into never launching a campaign. You can amplify your results… Continue reading Why You Need Audience Research in Paid Media
How to Generate Leads in Google Local Services Ads
Generating new leads is part of the lifeblood of your business and requires quality traffic to help reach your target market. And if you’re a business that relies on a geographical region to pull your business, targeting your local areas gives you some of the highest-intent leads possible. However, not all leads are created equal. … Continue reading How to Generate Leads in Google Local Services Ads
Creative Testing: How to Maximize Success
When it comes to running successful paid social campaigns, there’s more to do than simply set up your ads, make some tweaks, and watch them perform. You need a comprehensive creative testing plan that helps you determine which elements of your creative strategy are resonating and which could use some improvement. By testing your ads,… Continue reading Creative Testing: How to Maximize Success
B2B Paid Media Strategies: What You Need for Success
It’s easy to want all your paid efforts to go towards immediate, dollar-driving, lower-funnel campaigns. Those are the ones that usually have the $$$ attached to them when it comes time to review ROI. But if your goal is a sustainable, scalable, cost-effective B2B PPC approach, that won’t be enough. You’re going to need to… Continue reading B2B Paid Media Strategies: What You Need for Success
It’s Time to Rethink Your Bing Paid Search Strategy
Let’s be clear from the beginning — this is not going to be a post about Bing’s sneaky run at the Google throne. Google is the search king. It’s not even close. But there is a place for Bing in your paid search strategy. Bing’s Place in the Search Engine Market According to GlobalStats Statcounter, Google owns… Continue reading It’s Time to Rethink Your Bing Paid Search Strategy
Paid Media Marketing: Elements of a Successful Campaign
Investing in paid search and paid social can be an incredible growth lever–or it can be an unfortunate waste of dollars. The difference is execution, communication, and iterating based on data insights. In this article, we’ll cover elements of a paid media marketing campaign, including platform selection, ad spend allocation, campaign builds, and adjusting lead… Continue reading Paid Media Marketing: Elements of a Successful Campaign