For business owners who want to grow their online presence and reach their target audiences, a digital marketing agency could be the key to your success. Agencies like Silverback offer full-service marketing experience including SEO, PPC, content writing, digital media, email marketing, and so much more. But why hire a digital marketing agency to write… Continue reading Why Hire a Digital Marketing Agency
Category: Measurement
7 Questions to Ask a Digital Marketing Agency
Before you hire a digital marketing agency, there are some important questions you and your team should consider. Do you know what to expect from a digital marketing agency? Do you know what to ask a digital marketing agency as you consider a long-term partnership? These questions can help you understand the benefits of hiring… Continue reading 7 Questions to Ask a Digital Marketing Agency
How to Allocate a B2B Marketing Budget
You have an idea for a winning marketing campaign, researched what to do next, identified the right vendors to work with, and are ready to dig in. But if you’re only working from a half-formed B2B marketing budget, you probably won’t see the impact and results you’re looking for. They may be sporadic at best… Continue reading How to Allocate a B2B Marketing Budget
10 Characteristics of a Healthy Marketing Team
Top marketing performance happens when the right strategy is executed by the right people, working together toward a shared goal. But sometimes it’s hard to assess your marketing team’s strengths and shortcomings. It becomes easier when you know what to look for. But what are the traits of a healthy marketing team? How do you… Continue reading 10 Characteristics of a Healthy Marketing Team
A Digital Marketing Team Structure Built for Performance
People are the biggest driver of performance. That’s why business leaders need the right digital marketing team structure in place. In this article, we explore the essential roles within a digital marketing team, how teams can be structured, the agency-client relationship, and key ingredients for high-performing teams. Essential roles within a digital marketing team structure… Continue reading A Digital Marketing Team Structure Built for Performance
Google Analytics 4 vs Universal Analytics
In March 2022, Google announced plans to phase out its Universal Analytics reporting platform. All standard Universal Analytics properties will stop processing new hits on July 1, 2023. 360 Universal Analytics properties will stop processing new hits on October 1, 2023. This news should be enough for marketers to pause and examine their options. Let’s… Continue reading Google Analytics 4 vs Universal Analytics
Brand vs. Performance Marketing: Why the Best CMOs Stopped Picking Sides
Most marketing orgs still treat brand and performance as rival budget lines, fighting over the same dollars and the same credit. That’s the wrong fight. Here’s the part that changes the math. Brand and performance don’t add together. They multiply. A stronger brand doesn’t just sit next to your performance program contributing its own slice… Continue reading Brand vs. Performance Marketing: Why the Best CMOs Stopped Picking Sides
Digital Marketing Objectives to Support Market Share, Revenue and Profit
Let’s start with a question: “Are your digital marketing objectives designed to deliver the outcomes your organization needs to succeed?” To non-marketers, this may sound like a simple question. To experienced-marketers, this question probably triggers some level of anxiety. I’ve come across many marketers who answered with a quick “yes”. Once we dig a little… Continue reading Digital Marketing Objectives to Support Market Share, Revenue and Profit
5 CMO Pain Points and How to Overcome
Marketing combines both art and science. It applies a wide range of intellectual disciplines and touches many parts of an organization. With such variety it also brings many business challenges. This is one reason Chief Marketing Officers (CMOs) have the shortest tenure in the c-suite. In this article we’ll explore five CMO pain points that,… Continue reading 5 CMO Pain Points and How to Overcome
A Full Funnel Marketing Strategy for Lead Generation
There are different ways to think about demand generation and the flow of buyers interacting with your brand. One easy concept to understand is the marketing funnel. But a “funnel” is simply a framework marketers created to visualize a system. It does not reflect actual human behavior. This article explains how to build a full… Continue reading A Full Funnel Marketing Strategy for Lead Generation