Silverback Strategies, Author at Silverback Strategies

Closing the Loop with Offline Conversion Tracking

Beautiful black girl checking out online deals on her phone. The girl is in her late 20s and loves shopping. Young woman is of Black descent. African American woman is holding shopping bags. She is looking down at her phone and texting. Her hair is in braids. Female is wearing a beige warm sweater, jeans and a blue scarf around her neck. She looks happy and excited.

While many businesses offer a product or service where a click-and-convert buying cycle is the norm, it’s not so simple for others. B2B or B2G providers, for example, may require weeks or months of lead nurturing after the initial touchpoint is made. Typically, those products and services with longer buying cycles also carry higher values,… Continue reading Closing the Loop with Offline Conversion Tracking

Facebook Groups: The Best-Kept Secret to Better Engagement and Reach

A group of friends having fun together outdoors, sharing media on their smart phones from social networks. Taken in Capitol Hill, Seattle, Washington.

If you feel ready to throw in the towel on organic Facebook strategy, we get it. Declining organic reach for Facebook Pages has been a much-discussed (and bemoaned) trend for several years, and it’s gotten even worse in 2017. Buzzsumo recently analyzed over 880 million Facebook posts by brands and publishers and found that from… Continue reading Facebook Groups: The Best-Kept Secret to Better Engagement and Reach

Three Ways to Attribute App Installs to your Marketing Campaigns

*This post is part of a recurring series regarding mobile apps and the tools available to digital marketers to drive more installs and understand in app customer behavior. Mobile apps can play a crucial role in a business’ success. A great App improves overall customer experience and can result in faster and more frequent conversions… Continue reading Three Ways to Attribute App Installs to your Marketing Campaigns