Investing in paid search and paid social can be an incredible growth lever–or it can be an unfortunate waste of dollars. The difference is execution, communication, and iterating based on data insights. In this article, we’ll cover elements of a paid media marketing campaign, including platform selection, ad spend allocation, campaign builds, and adjusting lead… Continue reading Paid Media Marketing: Elements of a Successful Campaign
Author: Will Dozier
Will is a Paid Media Specialist at Silverback Strategies. He is always open to learning new marketing techniques and has an innate ability to understand complex tasks with lightning speed. Will holds certifications on many different ad platforms, including LinkedIn, Google, and Snapchat.
