In today’s age of digital saturation, customers expect more personalization from the businesses they interact with online. Research shows that 99% of marketers say personalization helps advance customer relationships, and 80% of consumers are likely to purchase when brands offer personalized experiences. Without personalization leading your marketing efforts, you could miss out on higher profits… Continue reading Audience Research: Methods and Techniques
Author: Lauren Mcvetty
Lauren is a content strategist with expertise in copywriting, social media and UX. She applies a performance-oriented approach to creative storytelling to deliver meaningful results for clients.
How to Do Authentic Marketing
In a world where advertisers are vying for attention, more consumers are losing trust in brands and growing wary of duplicitous behavior. Studies also show that 45% of respondents believe incessant advertising caused them to lose confidence in a brand. And yet, for some reason, we just keep doing the same thing again and again… Continue reading How to Do Authentic Marketing
Understanding Pest Marketing: How Homeowners Shop for Bug and Pest Services
Bugs and pests are the most unwelcome of house guests, so when they appear, homeowners want them gone — fast. Whether a customer contacts you for emergency service or is looking for regular pest maintenance, understanding how their buying journey led them to your door can help you stand out among your competitors. To support… Continue reading Understanding Pest Marketing: How Homeowners Shop for Bug and Pest Services
5 Stages of Home Construction Marketing: How Homeowners Select a Contractor
Homes are often the biggest investment people make in their lifetime — not just financially, but emotionally. Choosing a contractor is a huge decision, and one that homeowners don’t make very often or take very lightly. In the crowded home construction marketplace, marketing can be the difference between getting hired or losing business to your… Continue reading 5 Stages of Home Construction Marketing: How Homeowners Select a Contractor
How to Connect Traditional and Digital Marketing for Home Services Brands
Home service marketers probably hear more exaggerated death reports than any other industry. “TV’s dead.” “Email is dead.” “Radio? That’s dead.” Everything is always dying. And yet — 20 years into the new century — everything is not only still alive but evolving in new and interesting ways. What does “traditional” marketing mean, anyway? Traditional… Continue reading How to Connect Traditional and Digital Marketing for Home Services Brands
Fundamentals: 5 Proven Tactics for Home Improvement Marketers
There’s a lot of money floating around the home improvement industry. Harvard University’s American Housing Survey pegs the amount spent by homeowners on home improvement at $383.3 billion. That’s more than what’s spent at restaurants, department stores, health and drug stores, and clothing and accessory stores, according to HomeAdviser.com. If you want to tap into the nearly $400 billion… Continue reading Fundamentals: 5 Proven Tactics for Home Improvement Marketers
Home Improvement Marketing: Good, Better and Blow it Out of the Water
Home improvement marketing isn’t always a speedy proposition. It often takes seven or more touch points to create a customer. The median household income in the U.S. is about $78,500 a year. Remodeling.net reports that the cost of an average home improvement job can run between $1,881 for a steel entry door replacement and over $282,000 for a master… Continue reading Home Improvement Marketing: Good, Better and Blow it Out of the Water
