Why This Changes the Game for Marketers Google’s ecosystem is everywhere: search, email, maps, photos, YouTube… By connecting the dots between them, Google is creating a hyper-personalized AI search experience that no competitor can easily replicate. While OpenAI builds great models, Google owns the infrastructure of daily life. That gives it a huge edge in… Continue reading AI Is Rewriting the Rules of Personalization. Are You Ready?
Author: Jordan Crawford
Jordan Crawford specializes in helping clients find the right strategy to hit their performance goals. With over a decade of experience in digital marketing, she brings expertise across multiple disciplines, including Paid Media, SEO, and Measurement. Her hands-on background fuels effective cross-channel collaboration, ensuring clients get the most out of every activated channel. A key part of her role is translating complex marketing performance and strategies into clear, simple language that resonates with marketing leaders, C-suites, and boards alike.
Why Hire a Digital Marketing Agency
For business owners who want to grow their online presence and reach their target audiences, a digital marketing agency could be the key to your success. Agencies like Silverback offer full-service marketing experience including SEO, PPC, content writing, digital media, email marketing, and so much more. But why hire a digital marketing agency to write… Continue reading Why Hire a Digital Marketing Agency
7 Questions to Ask a Digital Marketing Agency
Before you hire a digital marketing agency, there are some important questions you and your team should consider. Do you know what to expect from a digital marketing agency? Do you know what to ask a digital marketing agency as you consider a long-term partnership? These questions can help you understand the benefits of hiring… Continue reading 7 Questions to Ask a Digital Marketing Agency