How to Build a Creative Team for High-Performance Paid Media Campaigns

Paid media advertisement performance will rely heavily on testing creative, but these tests take time. This is why marketing leaders need to learn how to build a creative team for high-performance campaigns. According to a 2017 Nielsen study, creative elements accounted for 47% of ad performance—the largest contributor. This means creative elements may be the… Continue reading How to Build a Creative Team for High-Performance Paid Media Campaigns

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Value Exchange in Marketing: Give People a Good Reason to Share Their Data with You

People now realize third parties are collecting, brokering, and using their personal data without consent. With this revelation, the digital marketing space is facing a reckoning. How can marketers and advertisers still get the data they need to reach the people who might purchase their goods and services without needing to use the practices considered… Continue reading Value Exchange in Marketing: Give People a Good Reason to Share Their Data with You

How to Market Home Services with Content Marketing

More time spent at home due to the coronavirus pandemic had a positive impact on many home service providers, who could face even more growth potential with the effects of economic stimulus packages.  In fact, a survey from modernize found 57% of homeowners planned to use their stimulus check for home improvement in 2021. It’s… Continue reading How to Market Home Services with Content Marketing