A Digital Marketing Team Structure Built for Performance

People are the biggest driver of performance. That’s why business leaders need the right digital marketing team structure in place. In this article, we explore the essential roles within a digital marketing team, how teams can be structured, the agency-client relationship, and key ingredients for high-performing teams. Essential roles within a digital marketing team structure… Continue reading A Digital Marketing Team Structure Built for Performance

Digital Marketing Objectives to Support Market Share, Revenue and Profit

Let’s start with a question: “Are your digital marketing objectives designed to deliver the outcomes your organization needs to succeed?” To non-marketers, this may sound like a simple question. To experienced-marketers, this question probably triggers some level of anxiety. I’ve come across many marketers who answered with a quick “yes”. Once we dig a little… Continue reading Digital Marketing Objectives to Support Market Share, Revenue and Profit