On October 1st, Reddit’s stock price dropped sharply. The spark? An obscure change in Google’s search plumbing. RBC Capital flagged that Google’s deprecation of the &num=100 parameter coincided with a sudden collapse in ChatGPT’s citations of Reddit content, spooking investors and raising concerns about Reddit’s visibility in the AI era. This isn’t just a Reddit… Continue reading How a Google URL Parameter Wiped out $3B in Reddit’s Valuation, and What Marketers Should Learn From It
Author: Andrew Nelson
As President of Silverback Strategies, Andrew Nelson transforms changes in the marketing world into opportunities that solve client challenges. With over 15 years of experience, he has built campaigns, led teams, strengthened client relationships, and launched new services that help marketing leaders grow their brands. By combining data analysis with storytelling, Andrew aligns diverse perspectives, helping clients and teams interpret insights in ways that empower informed, impactful decisions.
A Digital Marketing Team Structure Built for Performance
People are the biggest driver of performance. That’s why business leaders need the right digital marketing team structure in place. In this article, we explore the essential roles within a digital marketing team, how teams can be structured, the agency-client relationship, and key ingredients for high-performing teams. Essential roles within a digital marketing team structure… Continue reading A Digital Marketing Team Structure Built for Performance
Digital Marketing Objectives to Support Market Share, Revenue and Profit
Let’s start with a question: “Are your digital marketing objectives designed to deliver the outcomes your organization needs to succeed?” To non-marketers, this may sound like a simple question. To experienced-marketers, this question probably triggers some level of anxiety. I’ve come across many marketers who answered with a quick “yes”. Once we dig a little… Continue reading Digital Marketing Objectives to Support Market Share, Revenue and Profit