The COVID-19 global pandemic prompted B2B marketers to recalibrate their marketing strategies and evaluate their messaging. The three keys to being recovery ready are proactivity, differentiation, and efficiency.

WHAT YOU’LL LEARN:

• How to map messages to buyers at each stage of the marketing funnel
• How to approach developing messages for lead generation campaigns
• How to leverage first party data to create ‘lookalike’ target audiences
• How to organize your email marketing for effective nurture campaigns
• How to approach identifying and measuring key performance indicators