You’ve watched it happen: video has taken over the internet. As visual beings, people love engaging with video content — in fact, we actively seek out video to entertain us or answer our questions.
Take YouTube, for example. Years ago, this medium was seen as a trivial entertainment site for bored teenagers. Now, YouTube is the second largest search engine after Google.
And it’s not just YouTube harnessing the power of video. In 2015, Twitter launched Periscope, the first social live-streaming platform. Snapchat and Instagram allow us to document and share nearly every second of our lives with our peers through Stories. Facebook has updated their algorithms to prioritize video over any other type of content.
It’s pretty clear how valuable and, quite frankly, necessary it is for businesses to capitalize on the power of video. Brands that are able to create video content that not only captivates and engages their target audience but also serves their needs are more likely to see views and shares turn into clicks and sales.
So why are millions of businesses still stuck in the pre-video stone age?
While video content could be an excellent addition to your digital marketing strategy, it’s not enough to simply produce creative assets if they don’t connect with your audience.
It comes down to the numbers. Get the best ROI possible when you work with an agency that knows how to use creativity to drive measurable results.
Silverback Strategies is a video production company in Philadelphia with a long track record of success in performance marketing. Our near decade of experience as a data-driven digital agency allows us to approach our creative strategy holistically with your other marketing initiatives in mind.
Hosting video content on your website can be a huge help to your search engine optimization (SEO) program. Google and other search engines value video over other types of content, which means webpages with quality video content can rank higher on the search engine results pages (SERPs) than those with copy or images alone.
Paid media campaigns can also benefit tremendously from video content. No one want to click on a boring ad. Consumers are much more likely to click through to your site if the ad involves an interesting video.
Make Silverback Strategies your first choice for video production in Philadelphia. When you work with us, you get more than an agency — you get a partner.
Silverback offers full in-house video production capabilities, from pre- to post-production:
We are able to create video and film content in all formats, from 6 second YouTube bumper ads, to full production documentaries and short films:
Silverback Strategies offers ecommerce marketers a comprehensive 60-day 100% money-back performance guarantee for new clients. If for any reason you are not satisfied with our relationship within the first 60 days of our contract, we’ll refund 100% of all fees paid to us, no questions asked.