How Apple Federal Credit Union Tapped TikTok To Reach Gen Z

Faced challenges in connecting with Gen Z, Apple Federal Credit Union leveraged TikTok’s Creator Challenge to cost-effectively connect with their audience through optimized, engaging campaigns.

Services

Paid Media

Analytics

SEO

Research & Strategy

The Challenge

Overcoming Creative and Cost Challenges in Paid Social

Gen Z’s digital preferences challenge traditional outreach, requiring fresh, engaging paid social content that is often costly and time-intensive for institutions like Apple Federal Credit Union.

Reaching Gen can be challenging for established financial institutions.
Paid Social requires a high volume of diverse creative.
Paid social creative production can be costly and time consuming.

The Solution

TikTok Creator Challenge:  A Game-Changing Strategy to Captivate Gen Z

60% of TikTok users are GenZ
Silverback leveraged the TikTok Creator Challenge to produce a high volume of creative assets at a low cost.
Creators represented multiple demographics and audiences with unique messaging and value props.
Creative was tested and optimized to quickly distribute budget to highest performing creative assets.

Their Words, Not Ours

Partnering with Silverback was a strategic move. Their ability to navigate the ever-changing landscape of paid social has been invaluable. They've made my job easier by delivering exceptional results.

Cynthia McAree,

CMO Apple Federal Credit Union

The Results

How TikTok Transformed Membership Applications

In just 50 days, Apple Federal Credit Union achieved remarkable outcomes: a 300% surge in membership applications and a 69% drop in cost per application. These results underscored the campaign’s success in reaching and engaging Gen Z.