The CEO wants growth. The CFO wants proof. The CMO wants credit. What do they get instead?Confusion, conflicting dashboards, and a standing meeting that feels more like group therapy. Sound familiar?Welcome to the marketing mess at mid-sized companies. Measurement Theater Let’s stop pretending. You’re measuring marketing the wrong way, and you know it. It’s not… Continue reading There’s War in Your C Suite, And Growth Is The Casualty
Category: Strategy
How a Google URL Parameter Wiped out $3B in Reddit’s Valuation, and What Marketers Should Learn From It
On October 1st, Reddit’s stock price dropped sharply. The spark? An obscure change in Google’s search plumbing. RBC Capital flagged that Google’s deprecation of the &num=100 parameter coincided with a sudden collapse in ChatGPT’s citations of Reddit content, spooking investors and raising concerns about Reddit’s visibility in the AI era. This isn’t just a Reddit… Continue reading How a Google URL Parameter Wiped out $3B in Reddit’s Valuation, and What Marketers Should Learn From It
How ChatGPT Is Reshaping the Way People Search. And What Marketers Should Do About It
A new study from OpenAI analyzed over 1.5 million ChatGPT conversations between May 2024 and June 2025.