Part of performance marketing is driving website traffic, but websites are largely responsible for converting users into paying customers. A webpage’s layout, functionality, and copy all contribute to how well it performs. This article explores how to convert traffic into leads so you can get the most out of your traffic-generating investments. What is a… Continue reading How to Convert Web Traffic into Leads
Category: SEO
Content Refreshing: How to Boost SEO & Organic Traffic
If you need to increase traffic to your website, the first thing many marketers do is write a new page. But there’s another way to earn traffic. It requires a fraction of the time commitment of a new blog: content refreshing. What is Content Refreshing? Content refreshing is the process of identifying webpages with the potential… Continue reading Content Refreshing: How to Boost SEO & Organic Traffic
Benefits of a Podcast for Business
In 2021, more Americans listened to podcasts weekly (80 million) than owned a Netflix account (69 million). Yet, we’re still in the early days of podcasting. More than two million podcasts are available to listeners. For comparison, there are more than 500 million blogs. Companies have a major opportunity to reap the benefits of a… Continue reading Benefits of a Podcast for Business
How to Optimize a Google Business Profile
Your Google Business Profile is vital to bringing customers to your business at every stage of the sales funnel. Here, we’ll help you learn how to optimize your Google Business Profile with a checklist and essential tips. What is Google Business Profile? Google Business Profile (GBP) is a free tool provided by Google to list… Continue reading How to Optimize a Google Business Profile
A Digital Marketing Team Structure Built for Performance
People are the biggest driver of performance. That’s why business leaders need the right digital marketing team structure in place. In this article, we explore the essential roles within a digital marketing team, how teams can be structured, the agency-client relationship, and key ingredients for high-performing teams. Essential roles within a digital marketing team structure… Continue reading A Digital Marketing Team Structure Built for Performance
What is Editorial SEO?
We work in an organic search environment that has evolved dramatically in the last few years. We are told keywords don’t matter anymore and context is king. No-click search is slowly taking over search engine results pages and we must plan for “On-SERP SEO”. We are told to optimize for voice search as user behavior… Continue reading What is Editorial SEO?
Website Page Speed: Why It Matters and How to Improve It
Your business’ website could have the best content in your industry. But if your website page speed is not up to par, your conversion rates and organic traffic will suffer. That’s why it’s especially important for businesses to not only optimize the front end, but the backend as well. It’s the only way to provide… Continue reading Website Page Speed: Why It Matters and How to Improve It
Core Web Vitals SEO Should Be a Top Priority in 2022
Search engine optimization (SEO) specialists and developers are like a hunting team. SEO is the pointer dog, developers take the shot. They can work well when paired together, but only if they’re on the same page. With Google’s recent focus on user experience as a ranking factor in its search algorithm, fewer pages meet the… Continue reading Core Web Vitals SEO Should Be a Top Priority in 2022
Digital Marketing Objectives to Support Market Share, Revenue and Profit
Let’s start with a question: “Are your digital marketing objectives designed to deliver the outcomes your organization needs to succeed?” To non-marketers, this may sound like a simple question. To experienced-marketers, this question probably triggers some level of anxiety. I’ve come across many marketers who answered with a quick “yes”. Once we dig a little… Continue reading Digital Marketing Objectives to Support Market Share, Revenue and Profit
5 CMO Pain Points and How to Overcome
Marketing combines both art and science. It applies a wide range of intellectual disciplines and touches many parts of an organization. With such variety it also brings many business challenges. This is one reason Chief Marketing Officers (CMOs) have the shortest tenure in the c-suite. In this article we’ll explore five CMO pain points that,… Continue reading 5 CMO Pain Points and How to Overcome