D.C. is a place where SEO can make or break an organization. Whether you’re a private business, a non-profit, or a government agency, your online performance matters.
In this part of the country, organizations who are serious about their online performance engage Silverback Strategies for SEO, in part because our approach is radically different from the generic services available from any of the thousands of SEO companies in the Mid-Atlantic region.
First, Silverback’s approach to SEO goes far beyond metadata and keyword density. We manage variables from content quantity and quality to usability and navigation design; internal, external and social linkages; and on-site user behaviors such as bounce rate and page views. Our holistic methodology assures that every aspect of your site – links, architecture, content and coding – drives search success.
The fact is, Google’s ranking algorithm now accounts for hundreds of variables that change up to 500 times each year. And our Northern Virginia-based team of SEO specialists is always ahead of these shifts, monitoring and adapting to every update to maintain an average 411% increase in total top-ten rankings for our clients.
Cutting-edge methodologies, one-on-one service, and outstanding performance for our clients here in Washington and around the country– that’s why you want Silverback for SEO.
And there’s one more thing. We’re the only SEO agency in the nation’s capital (or the nation, for that matter) to offer a comprehensive 60-day 100% money-back performance guarantee for new clients.
These are just some of the reasons D.C. trusts Silverback for search engine optimization. To learn more, give us a call. Or simply stop by. We’re right around the corner in Alexandria.
We are a fast-growing, award winning internet marketing agency in the DC area and we are looking for a kick ass pay–per-click marketing intern to join our team! Because we are growing quickly and always searching for new talent, we consider every internship as an opportunity that has the potential of turning into a full time position.
Job Description:
The Pay-Per-Click Marketing Intern will assist with the development, management, and execution of several Paid Search accounts and marketing campaigns.
Responsibilities:
Requirements:
Compensation:
To apply:
Please send resume and cover letter to jobs@silverbackstrategies.com.
Pay Per Click Marketing Intern (PAID)
We’re looking for more people to join the PPC team here at Silverback: if you’re proud to be super smart and have an impressive ability to get things done, then you’re our ideal candidate.
Hands-down, ExpressionEngine is the most powerful, flexible and secure content management system available – just ask any good web developer. It’s what we use for our own website here at Silverback Strategies, it’s what we recommend to anyone who will listen, and it’s what we use to develop every website we create for our clients.
The fact is, ExpressionEngine allows us to be better web developers – to develop very sophisticated and innovative web features for our clients in an efficient, scalable and manageable way. It provides all the tools we need to build sites that do virtually anything our clients can imagine – from blogs to user forums and much more. And it makes life a lot easier for all the other people who work with your site – from your marketing team to the CFO.
And building sites is just the beginning. ExpressionEngine allows us to scale and expand our clients’ websites easily as their needs change over time and provides a very easy way for clients and site owners to manage and maintain content independently if they choose. Not only does it makes life very easy on the people managing your site content, but also provides virtually limitless flexibility for how you design, structure, populate and grow your site.
The way we see it, our clients are spending a minimum of $15,000 for a website, and we want them to get the best operability, flexibility and scalability from day one – so we always develop on ExpressionEngine.
There are a wide range of “free” and low-cost CMS systems out there, but if you are making any kind of investment in your online presence, it’s a mistake not to develop on ExpressionEngine. It’s a commercial tool supported by a team of committed developers and technical support specialists. You get the quality, consistency and support you’d expect from any other kind of software or web technology you pay for.
Silverback’s ExpressionEngine developers have created dozens and dozens of client websites across industries from healthcare to energy to hospitality using ExpressionEngine, each meeting a unique set of goals. Our development team has the experience and deep understanding of ExpressionEngine required to use it to its full potential and to fully customize your site design, structure and content to meet your needs.
It’s not just good developers who love ExpressionEngine. Your designer, your staff responsible for updating content, the guy charged with tracking and updating URLs – using the best CRM makes everyone’s job easier. Updating, maintaining and refreshing your site on a day-to-day basis – it all goes smoothly when you start with ExpressionEngine and Silverback.
Hot tip: If you’re enlisting Silverback Strategies for SEO, ExpressionEngine even gives us the best possible foundation for managing your campaign.
Check out our design portfolio, and you’ll get an idea of what Silverback’s ExpressionEngine developers can do for your business online.
This Privacy Policy governs the manner in which Silverback Strategies collects, uses, maintains and discloses information collected from users (each, a "User") of the http://www.silverbackstrategies.com website ("Site"). This privacy policy applies to the Site and all products and services offered by Silverback Strategies.
Personal identification information
We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, fill out a form, and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, phone number. Users may, however, visit our Site anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities.
Non-personal identification information
We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilized and other similar information.
Web browser cookies
Our Site may use "cookies" to enhance User experience. User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. User may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.
How we use collected information
Silverback Strategies collects and uses Users personal information for the following purposes:
- To personalize user experience
We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
- To improve our Site
We continually strive to improve our website offerings based on the information and feedback we receive from you.
- To improve customer service
Your information helps us to more effectively respond to your customer service requests and support needs.
- To send periodic emails
The email address Users provide will only be used to respond to their inquiries, and/or other requests or questions.
How we protect your information
We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.
Sharing your personal information
We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.
Third party websites
Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.
Changes to this privacy policy
Silverback Strategies has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.
Your acceptance of these terms
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
Contacting us
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:
Silverback Strategies
http://www.silverbackstrategies.com
2212 Mt. Vernon Avenue
Suite 100
Alexandria, VA 22301
888-434-7775
info@silverbackstrategies.com
This document was last updated on February 27, 2012
Internet Marketing
For SEO strategy, Kurt is simply among the best in the business. He brings a lifelong passion for problem-solving to everything he does for Silverback clients. He not only leads our SEO services team, he serves as a fixer at every step of the process- rescuing clients from scams, unraveling the most tangled traffic pathways, and resolving complex web issues after other vendors have thrown up their hands.
Prior to joining Silverback, he was a sought-after Virginia web consultant known by both his colleagues and clients as tireless and passionate. Today he oversees all SEO activities here at Silverback, in addition to web development and hosting services.
Kurt’s technical and analytical skills are as good as they get, but clients also rave about how easy he is to work and communicate with – even about the most technical search engine, structural or analytical issues.
klambert@silverbackstrategies.com
Phone: 888.434.7775 x103
Andrew is a living example of how professional excellence is often driven by personal enthusiasm. He came to Silverback after building his own successful freelance PPC and SEO business. And long before internet marketing was part of his job title, he was mastering new technologies in his spare time.
Andrew’s excitement about SEM shows - in his grasp of technology and strategy, the results he consistently delivers, and his phenomenal rapport with clients. He’s that rare combination of technical prowess and low-key communication skills that help clients understand what the complex data, algorithmic nuances and results of their campaigns actually mean.
Andrew oversees all SEO and PPC efforts for our clients and is frequently invited to speak at area universities and industry conferences.
anelson@silverbackstrategies.com
Phone: 888.434.7775 x105
Vice President and Silverback Partner Joe Erfe has more online marketing experience than just about anyone in the building. He has watched the SEM industry develop and change over the years and serves as our resident visionary – staying ahead of trends and technologies to ensure we anticipate and prepare for industry shifts – from new algorithms to new regulations – and adapt to our clients’ advantage.
Branding, advertising, direct marketing, analytics, digital and social media, promotions – Joe is Silverback’s resource for insight across disciplines and across categories from automotive to alternative energy to retail.
You’ll encounter Joe regularly if you’re part of the Washington, DC advertising and tech community. He’s a regular with the DC Ad Club, Hacker News Readers of DC, Refresh DC, and DC Tech Meetup groups.
jerfe@silverbackstrategies.com
Phone: 888.434.7775 x102
The driving factors that promote top organic search rankings are more complex than ever. Algorithms that once focused on keywords are now all about the user - how visitors value and share and interact with your content. At Silverback, our strategies prioritize user experience – because in today’s algorithmic environment, where users go, rankings follow.
We make you a fundamental part of the process. Your industry expertise and insights inform every aspect of the SEO strategy we build for you. At every step, your business, your audience and your input are part of our SEO equation:
Our approach is unique from day one. We begin our SEO process by exhaustively researching your industry, your market characteristics and your competition to develop search personas for your target audience. Building user personas helps focus SEO efforts on your most profitable target audience to maximize conversions and ROI. What keywords will they be using? Which landing pages target them best? Are their buying motivations reflected in your content? By establishing personas based on location, demographics, traffic sources and other data, we drive not only the most traffic to your site, but also the right traffic.
Once we thoroughly understand your goals and targeted persona profiles, we run a full audit of your current website from top to bottom. Our sophisticated audit process examines your site from both a technical and a user/persona perspective –much the way a search engine will.
Finally, we conduct a complete analysis of your competitive landscape. By evaluating who your SEO competitors are, what tactics they use, and where their weaknesses are, we can leverage opportunities your competition has overlooked.
With search algorithms changing continually (Google’s changes more than 500 times per year) SEO is a dynamic activity. That makes constant communication crucial to keeping our customers updated and in the loop on their SEO progress. Open, transparent and continual communication is fundamental to how we do business and the success of your SEO campaigns.
A team of SEO specialists, led by your designated SEO Account Manager, will be responsible for implementing your strategy. Your Account Manager will know you and your business and will be in constant communication with you by phone, email, chat and video conferencing throughout the process. While some SEO companies actually limit communication with their clients, we encourage it. You’ll have open access to your Silverback SEO Account Manager every day.
We provide in-depth reports that track key website metrics, shifts in traffic, and rankings on a keyword-to-keyword basis. We’ll deliver those reports in the format that’s most useful to you – with graphics that make it easy to visualize progress. Every report is customized to your needs, your business and the stakeholders you report to.
By focusing first on your business goals and user experience, and by maintaining an up-to-the minute alignment with Google’s constantly changing search algorithms, Silverback Strategies SEO services deliver results that are virtually unmatched in the industry.
By optimizing your page coding and internal linking-structure, we establish a search-friendly architecture and the most compelling experience for your users. We incorporate new strategic keywords into meta content, alt attributes, header tags, URL slugs and other areas of your website.*
Google places a premium on how much users enjoy, value, share and return to your content. And by content we don’t just mean text. Quality video, infographics, widgets. Images and articles – these are the hallmarks of robust content that users will care about –leading to viral distribution and an influx of authoritative links. Silverback will ensure you build the kind of rich content framework that provides value to users and feeds your search status.
Search engines track the links between your pages and other high-quality sites, making them important indicators of site value from an SEO perspective. Using highly nuanced link analysis, search engines rate how authoritative or popular your content is within the broader web community, which contributes to your search ranking. Your Silverback SEO team will work continually to expand your link profile to trusted sites to enhance your rankings and site traffic.
If we don’t believe we can be successful and get the results you want, we won’t take on your business. We select our clients carefully, and once we do, we offer them our virtually unheard-of 60-day guarantee.
If within 60 days of engaging Silverback for SEO or PPC services you are not happy with our performance or our relationship in any way, we will refund 100% of your management fees.
Even more impressive than our guarantee? The fact that since we opened our doors in 2007, not a single client has ever exercised it.
Internet Marketing
Reputation Management
SEO
Design
PPC
It’s not enough just to say you do things differently, you have to demonstrate it every day. At Silverback, the unique process we follow to achieve your PPC goals is one of the things that sets us apart from other PPC providers.
Three non-negotiable elements of our process include: 1) that decisions are based on data, not assumptions; 2) that maximizing client ROI is the goal of every aspect of a campaign, down to the smallest detail; and 3) we communicate transparently with clients at every step. These basic tenets are reflected throughout our work process.
In the decade that Neil has been managing search marketing campaigns and search marketing teams, he has developed a very specific (and increasingly rare) vision for how SEM gets done right.
Silverback Strategies has grown into one of the top SEM providers in the nation since he founded the company in 2007. While Silverback has grown significantly in size and revenue, his business strategy remains unchanged, defined by a service model that focuses on a small number of highly successful accounts vs. a high volume of neglected ones.
Neil’s unique business philosophy enables every account manager at Silverback to devote their full attention to the clients and campaigns in their care and to make the optimal use of company’s sophisticated technology investments. The result is ROI far exceeding the industry average and long-term client relationships that are virtually unheard-of in SEM.
Work with any member of the Silverback team, and you’ll get a sense of Neil’s influence. Neil has hand-picked account leaders who are not only among the industry’s best in their disciplines, but who are also committed to to unhurried, plain-English communication with clients on even the most technical of topics.
Neil remains heavily involved in every aspect of Silverback’s operations and is a committed evangelist to the next generation of web marketers. He frequently lectures to students at James Madison University, West Virginia University, Georgetown University and other area institutions. Most recently, he served as the SEO expert at What’s Next DC.
nwelsh@silverbackstrategies.com
Phone: 888.434.7775 x101
Combining small agency agility with elite talent and tools, Silverback Strategies is a high-touch search engine marketing firm located in the Washington, DC Metro Area and serving customers nationwide.
Founded in 2007 by President Neil Welsh, Silverback Strategies' team comprises specialists in paid, organic and mobile search; engineers and designers. The company maintains a longstanding relationship with Google and has been Google-certified since 2007. Silverback’s accolades include being named the #2 PPC firm by Toptenreviews.com.
It’s about your business. And it’s about the web, and how it’s always changing. It’s about how Google shifts its search algorithm about 500 times each year. How innovations like social media can transform the online world in a virtual heartbeat. And how online marketing cannot be a static activity. Not even for a day.
Everything we do at Silverback Strategies is as dynamic as the web is. How we collaborate with our customers (constantly), how achieve ever-increasing ROI (unceasingly), and how we continually implement better technology, tools and strategies to achieve customer goals.
And how every day it starts all over again.
We work, learn and adapt nonstop to keep our clients at the leading edge of online performance.
What never changes, however, is our pride in great relationships with our clients - and the rush that comes from getting them great results.
Your first question to any search partner should be: "what technology do you use?" The complexity and scale of PPC today demand highly sophisticated technology as well as the best people to operate it.
At Silverback Strategies, we consider our technology to be crucial to how we do business. That’s why we have invested in the industry’s most advanced and powerful search management platform from Marin Software. Billions of dollars in ad spend are entrusted to Marin’s platform, and no search technology is more robust or intelligent. The home-grown proprietary software tools most agencies use don’t even come close.
Why did we make that investment? Because today, even modest paid search campaigns are extremely complex, with literally thousands of moving parts. In order to properly manage and optimize a paid search campaign, every conversion factor for each and every one of these moving parts must be analyzed and tested, a feat no account manager or even team of managers can accomplish without the right technology.
The fact is, which platform your search partner uses can make or break the success of your paid search campaigns. The Marin platform gives our search experts the analytical capacity to manage performance and spend across thousands of keywords, campaigns and ad versions every day.
We utilize Marin to continually monitor huge amounts of campaign data so that we can review and control bids intelligently and make tactical decisions based on complete, accurate information - all in accordance with your specific performance goals. Our technology-intensive business model enables us to maintain focused and intimate service in support of even the largest and most complex search programs. You won’t find our combination of small-agency service and unlimited analytical capacity anywhere else.
To learn more about our Marin technology advantage and how we are able to scalably and efficiently support even the largest search campaigns, contact us now...
Blog
Organizations who are serious about their online performance engage Silverback Strategies for SEO, in part because our approach is radically different from the generic services available from any other SEO company here and abroad.
How search engines crawl, evaluate and rank websites has changed dramatically. In fact, Google’s ranking algorithm now accounts for hundreds of variables that change up to 500 times each year. Silverback’s team of SEO specialists is always ahead of these shifts, monitoring and adapting to every update to maintain an average 411% increase in total top-ten rankings for our clients.
SEO today is complex. Google’s algorithms increasingly take ‘human’ parameters into account – rewarding and ranking highest those sites that human users will value, engage with, share and frequent.
That’s why Silverback’s approach to SEO goes way beyond meta data and keyword density. We manage variables from content quantity and quality to usability and navigation design; internal, external and social linkages; and on-site user behaviors such as bounce rate and page views. Our holistic methodology assures that every aspect of your site – links, architecture, content and coding – drives search success.
Keyword Development - Sophisticated keyword research and strategy, encompassing search volume, relative competitiveness, ranking difficulty and more.
Content Creation & Promotion – From blogs to articles, infographics and dynamic content, Silverback will help you incorporate and share new content with the right audiences at the right time to drive traffic, inbound links and rankings.
Link Building – Silverback will construct a comprehensive strategy for internal linking, external linking and anchoring.
Social Integration – Silverback will analyze which social channels are best to get your content shared.
Ongoing SEO maintenance - Including linking campaign management, ongoing optimization of new pages, monthly XML sitemap creation and monthly reporting of overall keyword rankings, traffic trends, linking profiles and more.
Silverback has always been selective and pragmatic in choosing clients, which ensures that our SEO managers are never overloaded. Your SEO team will get to know you and your organization, audience and goals; you’ll have day-to-day access to your SEO account manager; and you’ll have full access to Gorilla Tools®, our proprietary reporting toolset that lets you track the progress and ROI of your SEO program 24x7.
Cutting-edge methodologies, one-on-one service, and outstanding performance for our clients – that’s why you want Silverback for SEO.
Zero risk. It’s that simple. Silverback Strategies is the only SEO agency in the country to offer a comprehensive 60-day 100% money-back performance guarantee for new clients. If for any reason you are not satisfied with our relationship within the first 60 days of our contract, we’ll refund 100% of all fees paid to us, no questions asked. And in case you’re curious, no client has ever taken us up on it. Once clients work with us, they stay with us.
Whether you’re launching your web presence from scratch or refreshing your site design as part of an SEO initiative, Silverback website design services ensure your site promotes your brand, welcomes your users, and supports your online goals.
Like all Silverback services, our approach to website design starts with learning about your business, your audience, your market and your goals. We take the time to understand your brand personality and how you want to relate to your customers. The result is design that reflects the essence of your brand and resonates with your unique target.
Usability is everything. Easy, efficient browsing is built into every site we design – so your visitors can get quickly and easily to the content they want.
Behind the scenes, your Silverback-designed website will be coded to meet the latest HTML standards, which ensures smooth and trouble-free rendering across a wide variety of Web browsers.
We also apply SEO-friendly development techniques that work in harmony with our SEO services and strategies.
If you’ve ever felt like a hostage to your web designer, you’ll love the freedom of working with Silverback.
Once your site is live, we make it easy for you to manage and update your content independently – so you’re not reliant on us every time you want to make a change. Our flexible and robust CMS platform, ExpressionEngine, makes every content element on your site quick and easy to update as-needed. You’ll have complete control of your site content at all times, but we’ll always be here if you need us.
In the PPC world, everything comes down to numbers. And there are a few numbers that speak volumes about Silverback Strategies. The first is this one: 260%.
While Google will tell you that a 2.0% conversion rate is an ambitious target for a successful PPC campaign, Silverback Strategies routinely achieves conversion rates in excess of 7.5%, outperforming the Google benchmark by an average of 260%.
The reason we outperform the rest of the industry is that we practice PPC management unlike the rest of the industry. Most PPC firms are virtual factories, where managers juggle dozens of accounts every day and rapidly churn through clients. Profitable for them, not necessarily for you.
Silverback, on the other hand, works only with a select category of clients with PPC budgets from $10K to $250K and up. Each of our PPC specialists is assigned a very small fraction of our account load, becoming expert in every aspect of the client’s business, customers and day-to-day market movements. The PPC management we do is labor-intensive, communication-intensive, and incredibly dynamic; and overloading our managers would make success impossible.
Maintaining this service model requires us to be selective and pragmatic in choosing clients. We will objectively analyze your business, goals and budget well before we negotiate terms. If we determine that we can’t bring value to your organization or that our methodology isn’t a good fit for you, we won’t take on your business. Consequently, you can be confident that once we partner with you, we’ll deliver the results we promise.
By leveraging robust enterprise-level software, we offer the insight and scalable management that you need but won't find anywhere else.
Read More
Every step of our award-winning process from our research to our reporting has been developed to deliver outstanding results and maximum ROI.
Read More
We are the only PPC agency in the country to offer a comprehensive 60-day 100% money-back perfomance guarantee for new clients.
Read MoreAnother difference you’ll notice about Silverback Strategies is our commitment not only to making your PPC campaigns successful, but also to making you successful. We understand the obligations you have to your stakeholders, and we consider them our obligations, too.
We not only achieve exceptional performance, we also make process, progress and resulting ROI crystal clear for you to grasp, validate and regularly report back to your business.
We typically work directly with our client’s digital marketing manager or marketing department – professionals who know first-hand that successful Google AdWords management is a full-time job. In an online market where 580 million searches are conducted each day, PPC is enormously complex. And unless you have the luxury of spending all day on PPC, you won’t get results. We not only achieve exceptional performance, we also make process, progress and resulting ROI crystal clear for you to grasp, validate and regularly report back to your business. In fact, we consider reporting to be a fundamental component of our client service, because we know it’s a crucial part of your job. We’ll work with you to develop the reporting schedule and format that work best for you and your organization – so whether you report back to marketing-, executive- or board-level audiences, you’ll present with clarity and authority.
How we do our work is complex, dynamic and unrelenting. From setup to research to management and reporting, our approach to PPC is unlike any other. We start with an exhaustive education in your business and sophisticated keyword research that provides the foundation for ongoing refinement, optimization, reporting and analysis.
Zero risk. It’s that simple. Silverback Strategies is the only PPC agency in the country to offer a comprehensive 60-day 100% money-back performance guarantee for new clients. If for any reason you are not satisfied with our relationship within the first 60 days of our contract, we’ll refund 100% of all fees paid to us, no questions asked. And in case you’re curious, no client has ever taken us up on it. Once clients work with us, they stay with us.
With more and more people turning online instead of newspapers, magazines, TV, and other traditional marketing methods to get information, it's getting pretty hard to get the right visibility from target audiences. The Internet has become an efficient resource to provide great information instantly. That's why companies are now turning to online marketing to help get their businesses more visibility on the Web. Nobody knows your business better than you do and a great SEO Agency can help you rise above your competitors and get you the most targeted Internet visibility, so you can do what you do best. Run your business.
SEO is an important component to an effective Internet marketing campaign, lots of SEO Agencies offer solutions with promises of top rankings that are almost too good to be true. Many such Agencies often achieve their results by using illegal methods that are quickly being banned by Search Engines like Google and Yahoo. Known as “black hat” tactics; these efforts may cause a small increase in your site’s rank; however this surge will be temporary. Search engines are getting much smarter and more complex that if caught they punish sites by stripping them of their ranking or banning them altogether.
We believe in building relationships with our clients. As a trusted SEO Company, we do not implement “black hat” methods to rank our clients' sites. Proper Search Engine Optimization takes about 2 to 6 months not over night since Search Engines check the relevancy of the site and landing pages being optimized.
Silverback Strategies provides an extensive range of proper “white hat” SEO serivces that include:
Contact Silverback Strategies, a trusted SEO and PPC management Company Today for a FREE proposal and analysis with one of our Search Engine Optimization experts
Get Targeted Clicks and Increased Conversions!
PPC Advertising is one of the best ways to bring targeted website traffic that gets clicks and conversions. But it can also be a total waste of money. The difference is how actively and attentively you monitor and manage the performance of your pay per click campaigns. That’s also the Silverback Strategies difference. We top results for our clients because we never sit still – continually tracking and optimizing your campaign to keep the results coming. You simply won’t find a more committed and focused PPC team for your company.
Start ranking on targeted DC, National or Global markets with Pay Per Click and Search Engine Optimization. We are experts at:
You define the territories- we help you dominate your market.
Our effective SEO and PPC campaigns, will place your site directly in front of potential consumers or members at the exact moment they are searching for your information, product or services.
Silverback Strategies creates targeted campaigns based on a thorough analysis of your business, competitive space and your industry. Each campaign can be laser focused around Virginia or as far reaching as a complete global strategy. Either way, we always monitor and maximize your pay per click advertising campaigns attaining the most lucrative and effective ad placements available.
Silverback Strategies is a certified and established Internet Marketing Virginia firm servicing local, national and global clients. Our team strives to provide you with unmatched customer service and trust to ensure your business dominates the web by capitalizing on the millions of internet searches performed daily.
Silverback Strategies offers a wide range of affordable pay per click marketing setup and management services tailored to your business needs. Please contact us for a free proposal and analysis package for your pay per click advertising campaigns.
Silverback Strategies is your full service agency for PPC Management, Search Engine Optimization and website development. If you want to dominate the web, you’ve come to the right place.
Are you being found? Don't get left behind by your competition!
Silverback Strategies, a Google Certified Firm effectively creates targeted marketing solutions to help maximizing the return on investment from your online marketing budget. If you plan on getting found locally in Virginia or across the Globe, our detailed knowledge of the ever evolving search platforms of Google Adwords, Yahoo Search Marketing, and MSN AdCenter will save you valuable time and money, letting you focus on your business.
Put your company on top with targeted Virginia, national or global markets with PPC Advertising and SEO campaigns. We are experts at:
You define the territories- we help you dominate your market.
Our effective SEO and PPC campaigns, will place your site directly in front of potential consumers or members at the exact moment they are searching for your information, product or services.
Silverback Strategies creates targeted campaigns based on a thorough analysis of your business, competitive space and your industry. Each campaign can be laser focused around Virginia or as far reaching as a complete global strategy. Either way, we always monitor and maximize your pay per click advertising campaigns attaining the most lucrative and effective ad placements available.
Silverback Strategies is a certified and established Internet Marketing Virginia firm servicing local, national and global clients. Our team strives to provide you with unmatched customer service and trust to ensure your business dominates the web by capitalizing on the millions of internet searches performed daily.
Silverback Strategies offers a wide range of affordable pay per click marketing setup and management services tailored to your business needs. Please contact us for a free proposal and analysis package for your pay per click advertising campaigns.
Silverback Strategies is your full service agency for PPC Advertising, Search Engine Optimization and website development. If you want to dominate the web, you’ve come to the right place.
There are millions of web searches conducted each day. But there are also billions of businesses vying for online attention – each trying to capture those top rankings that provide the best chance at a conversion. How do you ensure your business makes the cut?
Silverback Strategies has the answer.
Silverback Strategies is an elite Google-, Yahoo- and MSN-Certified DC Internet marketing agency that uses sophisticated strategies to build highly successful online campaigns for our clients – with proven and measurable results. For businesses in the Mid-Atlantic and around the world, we provide expertise, guidance and campaign execution services that ensure you get maximum returns on your search investment.
The fact is, succeeding with Google, Yahoo and MSN search platforms takes in-depth expertise, up-to-the minute technical knowledge and continual monitoring and management. We know these platforms inside and out, and we’ll make sure you’re not wasting a cent on ineffective programs.
Our goal? Dominant search result rankings for your website, pure and simple. We do it with comprehensive Internet marketing services that include:
Silverback Strategies creates targeted campaigns based on a thorough analysis of your business, competitive space and your industry. Each campaign can be laser-focused around DC/MD/Virginia or reach everywhere your business does. Either way, we assure your advertising campaigns achieve the most lucrative and effective ad placements available to reach the best audience possible.
With Silverback Strategies, you can be sure all your online assets are capitalizing on the millions of Internet searches performed daily. We’ll take care of your entire strategy, from pay-per-click marketing setup and management services to website development and search engine optimization.
Silverback Strategies offers a wide range of surprisingly affordable services tailored to your business needs and budget – all backed by our unique guarantee programs.
No DC Internet Marketing, Northern Virginia Internet Marketing, and MD Online Marketing provider works harder to get you the audience, traffic and results you need from your online advertising and search programs. And any of our clients will tell you, no DC Internet Marketing agency offers the responsive, personal service for which we’re well known. We’ll get to know you and your business, we’ll be here when you have questions, and we keep the lines of communication open at all times, because that’s how we get things right the first time.
Call us to get started now with a free proposal and analysis package, and higher rankings are right around the corner.
Next to email, search engines are one of most widely used technologies on the web. That’s why such a huge proportion of internet traffic (some estimate upwards of 80%) is driven by the leading engines. That’s also why SEO campaign management is so crucial to any online marketing strategy. Your visibility on search engine results pages can make or break your online success.
In addition, the right approach to SEO management can help you build credibility. Consumers tend to trust organic, unpaid search results more than other kinds of advertising, and 7 out of 10 will choose an organic listing over a paid listing most of the time.
Think about it, while many consumers actively try to opt out of or block other kinds of online advertising, search is something they seek out. They want to find you. With smart SEO campaign management, you can make the most of that pre-qualified audience, turning them into leads and customers. Our approach to SEO campaign management does just that – and it’s comprehensive, integrating a wide range of technical and marketing elements to achieve the kind of organic results that maximize your site’s visibility.
Silverback Strategies utilizes a full arsenal of tools to maximize your rankings, creating an SEO strategy that incorporates keyword associations, referring sites, site content and even the structure of your URL and more to optimize your performance. And when you leverage our web design services as part of your SEO management package, you’re assured that users have a positive and compelling experience once they arrive at your site – turning all those visitors into conversions and loyal customers.
Core to our SEO campaign management services is exhaustive keyword research. We thoroughly analyze the queries your target is likely to search on, including alternate phrasing and spelling. We evaluate which terms are most likely to drive actual conversions. And we conduct performance testing to further refine your terms.
Our complete SEO services include keyword research and analysis, copy editing and content guidance, competitive analysis, site architecture optimization, linking strategies, submissions to the engines and much more.
SEO campaign management isn’t a one-time activity. It’s a long-term, ongoing process that demands a well planned strategy and constant adaptability. Rules and requirements of the engines change constantly, technology evolves continually, and the competitive landscape shifts literally minute by minute.
When you choose Silverback Strategies for your SEO Campaign Management, you know we’ll be there for the long run, providing daily monitoring and evaluation of both your performance and that of your competition. We work continually to build on both the quality and volume of traffic to your website by keeping your rank on search engine results pages in the top-10 – where they belong.
And the good news is that the longer we maintain your sound SEO campaign management strategy, the better your results. The older your site, the better – as long as it has maintained good keyword management, relevant content, quality links and has not conducted black-hat tactics to boost rankings. The engines reward our kind of SEO management, and we have the track record to show for it.
The measure of our success in SEO management is simple: your search engine ranking. You’re top-ten by the time we promise.
Contact us for an unbiased analysis from one of our Search Engine Optimization experts.
Millions of searches are conducted online daily looking for the services or products you sell. Are you being found?
Silverback Strategies effectively creates Google AdWords marketing campaigns, maximizing the return on investment from your internet marketing budget. Our detailed knowledge of the ever evolving search platforms of Google AdWords, Yahoo Search Marketing, and MSN AdCenter will save you valuable time and money, letting you focus on your business.
Silverback Strategies puts your company on top with targeted local, national or global market using Google's Adwords' pay per click advertising campaigns. We are experts at:
You define the territory - we help you dominate the market.
Through our effective Google AdWords management your company will be placed directly in front of potential consumers at the exact moment they are searching for your service, product or information.
Silverback Strategies creates specific, efficient campaigns based on a thorough analysis of your business, competitors and industry trends. Campaigns can be as precise as a small local market or as far reaching as a complete global strategy. Either way, we continually monitor and maximize your pay per click advertising campaigns attaining the most lucrative and effective ad placements available.
Silverback Strategies is an adwords qualified company and established pay per click advertising agency servicing local, national and global clients. Our team strives to provide you with unmatched customer service and trust to ensure your business dominates the web by capitalizing on the millions of internet searches performed daily.
Silverback Strategies offers a wide range of affordable pay per click marketing setup and ppc management services tailored to your business needs. Please contact us for a free proposal and analysis package for your pay per click advertising campaigns.
Silverback Strategies is your full service agency for pay per click advertising, SEO campaign management and website development. If you want to dominate the web, you’ve come to the right place.
Break Through the AdWords Clutter
Run just about any search on Google, and it’s easy to see that managing a Google AdWords Campaign isn’t as simple as it used to be. New features such as product listing ads, new ad extensions and remarketing provide great opportunities for advertisers, but they’ve also made paid search much more complex and crowded – with new AdWords features emerging all the time, and every ad competing for user attention.
To succeed in this new environment, you need AdWords management experts like the PPC Team at Silverback Strategies. And when we say experts, we mean it. We’re AdWords certified, always in tune and in communication with Google to stay ahead of every new feature and opportunity for our clients. And we participate in AdWords beta testing programs and keep our fingers on the pulse of PPC. But the fact is, you should expect all that from your AdWords management partner.
What you can’t expect to find everywhere else is our technology, our focus and our phenomenal results. In fact, our average client conversion rate is 7.5%, outperforming the Google benchmark by an average of 260%.
As for technology, here’s some advice: don’t underestimate the importance of software in effective PPC. In fact, make it one of the first questions you ask any potential PPC vendor, and don’t waste your money on a vendor that tells you technology is a “crutch.”
The fact is, any successful PPC demands a powerful algorithmic engine to get results. Don’t just take our word for it, Forrester Research agrees – and anyone who tells you otherwise probably still owns a VCR.
The technology we use to do our heavy algorithmic lifting is Marin, and it lets us efficiently manage performance and spend across thousands of keywords, campaigns and ad versions every day. Our clients spend a minimum of $10,000 each month on their AdWords campaigns, and Marin ensures we can manage, monitor and control every last detail, and provide the personal service we’re known for. We leverage Marin to continually monitor huge amounts of campaign data so that we can review and control AdWords bids intelligently and make tactical decisions based on complete, accurate information.
We eat, sleep and breathe PPC. Our AdWords management professionals are as driven as they come, and it shows in the results we get for our clients.
If you want to get the most from your AdWords investment, get to know Silverback Strategies and our Google AdWords campaign management. Contact Us today for a free quote!
One of our Account Managers will be in contact with you shortly.
Silverback Strategies
2212 Mt. Vernon Avenue
Alexandria, VA | 22301
888.434.7775
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Silverback Strategies
2212 Mt. Vernon Ave.
Alexandria, VA 22301
toll free: 888.434.7775
