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Data + Analytics

Marketing By the Numbers

Don’t guess. There’s a wealth of business intelligence out there — but sometimes it’s hard to know what to look for and, once found, how to make sense of it all. Silverback’s data and analytics team helps pull all of this raw data together and pluck out the story of a brand’s digital performance. We utilize the full suite of Google Analytics tools, auditing and implementing measurement programs for our clients’ digital projects at an expert level. Based on specific client needs, we also provide campaign tagging, custom dimensions and metrics, custom segments and custom dashboards and reports for our clients’ teams.

 

What We Do

Silverback provides these data and analytics solutions:

  • Data + Analytics
  • Google Analytics audit and configuration
  • Tag management and implementation
  • A/B testing and optimization experiments
  • Landing page analysis
  • Website performance reviews

Working with Silverback Strategies is a very rewarding experience. They're young, they're energetic, they're true experts in the field of search and analytics. There's no question we made the right decision.

Rebecca Chanin | Vice President, Marketing, JK Moving Services

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