Google and Meta’s AI is powerful, but most senior living marketing teams aren’t set up to point it in the right direction. The platforms won’t tell you when things go sideways. They’ll just keep spending your money.

In this SLEC 2026 session, Silverback Strategies CEO Neil Welsh shows where the waste is hiding in your media mix, and what operators can do about it.

WHAT YOU’LL LEARN:

• Why your marketing reports look great but your occupancy growth doesn’t match
• What Google and Meta actually need from you to drive move-ins, not just clicks
• Simple changes that help your marketing dollars work harder for occupancy