No marketing strategy is complete without content. Search engine optimization and paid media campaigns rely on outstanding content to produce results.
Content marketing is all about delivering valuable information that drives action — now, or in the future — to the right audience.
When you see content like that, you sign up for an email because you want to see more; you share it on your social networks because you want your friends to feel the same excitement that you do. You keep engaging with that kind of content because you are genuinely intrigued by the message and you like how that content makes you feel.
You may say to yourself, “I don’t have the budget of Nike, and I’m not jumping out of a space capsule like in a Red Bull video.” Of course not. You can, however, work with Silverback Strategies to create outstanding creative assets that genuinely engage, entertain, inspire and educate your target audience.
Great digital content marketing doesn’t require you throw down a sick dunk or strap on a snowboard. And a great content marketing agency won’t try to position you as something you’re not. At Silverback, we use research, data and your own expertise to tell interesting stories that give people a real reason to click, sign up or buy — and to do it again, and again, and again.
That is content marketing at its core.
Content marketing helps you position your brand as an expert in your specific field, giving consumers who aren’t ready to buy — or who aren’t even planning to buy — a reason to engage with your brand. Compelling storytelling and eye-catching assets allow prospects to learn more and to ultimately transition into the buying stage — even if they hadn't planned on it when first they clicked.
Here’s the catch — content marketing is actually being used by nearly 90% of all businesses. How can you set yourself apart from the crowd?
The key to content marketing is that it’s only effective when it’s honest and compelling. Your audience knows when it’s being sold.
Silverback creates content from an audience and performance perspective — we want real people and search engines to see your branded content as valuable and authoritative. Our agency’s decade of expertise in SEO, paid media and analytics influences our digital content marketing strategies so that you get the best return on your content marketing campaigns.
Our content marketing team knows that great campaigns are fueled by influencer outreach and a steady influx of backlinks. We build content with influencer relationships in mind, researching, engaging and connecting with subject matter experts from key industries as we craft original content and then share, pitch and promote that same content for link-building purposes once the work goes live.
Silverback’s approach to digital content marketing works in tandem with our other digital marketing services to optimize your online performance. Content contributes to SEO efforts by generating links and providing your website with quality material that search engines can find and deem valuable. Content complements paid media campaigns by turning traffic into trust. When consumers find our content, they stay and learn more because we know how to engage and retain.
Ben Kirst, VP of Creative