Informational content is seeing a major shift in the value it brings to a brand, particularly if your traffic reporting only tracks aggregate sessions. Informational queries now trigger AI Overviews roughly 36% to 39% of the time, compared with just 5% to 8% for commercial and transactional queries. This means the pressure most teams are… Continue reading Stop Writing One Kind of Content for Three Types of Searches
Author: Ben Johnson
Ben is someone who enjoys building things—both professionally and
personally. With over 10 years of experience in SEO, Ben’s worked across the
spectrum, from large enterprise organizations to small, family-owned businesses,
which has shaped a practical, results-driven approach to growth.
He specializes in developing and executing SEO strategies that drive measurable impact, whether
that’s scaling complex enterprise sites or helping smaller businesses compete effectively in crowded markets. Outside of work, Ben spends time on carpentry projects and experimenting with 3D printing, and he
enjoys hiking, reading science fiction, and catching up on movies and TV. Fun fact: He builds most of his
own furniture, including tables, chairs, desks, etc.
SEO Isn’t Dead, It’s Just Not Alone Anymore: The B2C Case for SEO + AI.
Here’s the honest version, in four parts: what traditional SEO still does for B2C brands, what AI actually changed, where AI genuinely can’t see far enough into your business to help, and how the two fit together without you having to pick a side. Traditional SEO tactics are still driving real B2C revenue. Proven SEO… Continue reading SEO Isn’t Dead, It’s Just Not Alone Anymore: The B2C Case for SEO + AI.