Plan a Smarter 2026 Media Budget
Platform reports are notoriously wrong. Your growth pays the price.
This free tool cuts through inflated platform reports to show which channels actually contribute to revenue—and which just take credit for it.
The sheet adjusts platform-reported performance using industry benchmarks that reflect actual contribution to growth, so you can cut waste, double down on what’s working, and scale smarter.
Download Your 2026 Media Mix PlannerHow Does the Media Mix Planner Work?
Audit your own plan to prove which channels are driving real growth and which are stealing credit.
01.
Pull your numbers.
Export your spend and conversions by platform and channel.
02.
Drop them into the sheet.
You’ll see clearly labeled fields for each input.
03.
Get a clearer view of what’s working.
The sheet uses industry-tested multipliers to help you spot which channels are driving real incremental revenue—and which ones might just be along for the ride.
Want a Pro to Walk Through It With You?
If you’d like a Silverback strategist to walk through your results with you and help map out next steps, book a one-on-one session.