Paid Search Director
Andrew oversees paid media programs for Silverback clients across all key search and social platforms, including Google, Bing, Facebook, LinkedIn and others. He expertly manages the Silverback team of paid media account managers and seven-figure ad budgets to ensure our clients meet their business goals and ROAS objectives.
Andrew is valued and trusted adviser to our clients, known for his rare combination of technical expertise and personable communication style. He is able to make complex data, algorithmic nuances and campaign trends both understandable and actionable for campaign stakeholders.
Andrew is frequently invited to speak on digital marketing trends and technologies at universities and industry conferences across the Mid Atlantic. Prior to joining Silverback, Andrew was a successful PPC and SEO freelancer. He is a graduate and devoted alumnus of James Madison University.