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What We Do

We build data-driven paid search, organic search and content marketing strategies to help you communicate with your customers more effectively.

Silverback Strategies helps businesses succeed online.

Whether your digital marketing goals include more sales, leads, traffic or market share, you can expect exceptional performance and a great service experience from Silverback.

Every solution we offer is data-driven, customized to your business and delivered by accessible, accountable professionals.

Solutions for Digital Performance Marketing

Paid Search Marketing

Silverback’s stellar Paid Search reputation is based on performance. Our clients’ Paid Search campaigns consistently outperform the standard industry measurements for success. We keep the formula simple: expert account managers, access to the industry’s best tools and close personal relationships with our client partners. We’re on your team.

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Search Engine Optimization

The SEO landscape is always changing, but one thing stays the same: Silverback stays ahead of the game. Our SEO management process — honed over a decade’s worth of hands-on experience with local and national clients — delivers our clients an average 35 percent boost in site traffic.

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E-Commerce Solutions

Optimal revenue. When Silverback develops your e-commerce strategy, manages your campaigns, shifts priorities and bids towards keywords, devices, SKUs and other segments — we have optimal revenue in mind. We measure our success by the growth of your bottom line.

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Social Marketing

Social media engages users in every step of the buyer’s journey, from learning about interesting brands to purchasing new products. Our team of experts provides the strategy, content and reporting that unlocks the valuable audience-building, lead generation and revenue-driving performance you want from your investment in social media marketing.

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Content Marketing

Our Content Marketing team helps you reach big, new audiences, create colorful, creative content assets and energize sleepy organic social media campaigns. We strategically create content to support SEO and Paid Media campaigns and execute the link-building campaigns you need to build your online presence.

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Data & Analytics

There’s an industry term for making marketing decisions without data: guessing. Silverback provides the data and analysis you need to make the best decisions. We go beyond simple attribution models to truly quantify the impact of each channel in your marketing mix, both online and off.

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