The future has happened. Digital video advertising spend will hit $22 billion by 2021, further intensifying the battle for audience attention in the fragmented online environment — and that’s good news.
Why? Because even one high-quality video project can reap assets that are used in a variety of platforms and campaigns — from a brand’s website to its social media pages to digital ad networks spreading the message to targets across the web. Thirty seconds of thought leadership can be repackaged into thousands of dollars’ worth of valuable advertising content that is trackable, measurable, and quantifiable enough to warm the heart of any data-driven decision-maker.
Silverback utilizes seasoned partner resources and a network of award-winning experts to keep production costs in line with client budgets and accelerate what can sometimes become an arduous, anxiety-ridden process. Our brand values of transparency, partnership and performance are exemplified in a video program that adds significant value to digital advertising and content efforts.