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Copywriting

The foundation of your digital brand

Great Campaigns Need Close Attention

Copywriting is the foundation of digital marketing performance. Yeah, it’s a little boring. It’s not sexy like hot new video campaigns or lavish like a shiny website rebuild. Solid copy, however, is the steel beam that knits together all of the creative, inbound, SEO and paid media programs that must work in tandem to drive digital leads and sales. Great copywriting is an art and a science — it's built on careful research, inspires action, engages audiences and has an impact that resonates even after you've clicked to the next page.

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Silverback provides engaging copy written by experts and geared specifically for voice, mobile and digital search engine optimization while capturing the tenor and tone of our client partner’s brand. Silverback’s copy team works closely with our performance marketing experts and our client’s own staff to ensure message quality while staying focused on conversions. Our copy moves customers closer to a sale. Our copy gets the job done.

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