Jan
06


Google Search Console Update: New Property Set Capabilities

Shannon Thompson Google recently expanded the capabilities of its property set, making additional reports available in Google Search Console. With this expansion comes new opportunities for data analysis: any verified property can now be grouped within a single property set in Search Console, allowing the aggregate data from the numerous websites or apps within a set to be pulled in a single report. Google’s official announcement, found in the Webmaster Central Blog, notes that this update had been a popular request among users, and rightfully so — the additional reports we can now access within a property set was never available until…

Read More

Sep
28


3 Google features transforming how you think about search

Amy Goffe Investing in a website is an expensive proposition, as I am sure you’ve learned (maybe several times!). Creating the unique, high-quality and relevant content that helps define your brand and business can be time-consuming on your end or costly to outsource. You can spend several months building, optimizing and tracking to provide the best user experience. You can spend countless hours doing own your SEO homework or hire a search specialist to ensure your site is indexed as efficiently as possible by Google. The good news - after all of that work, time and money, you’re on Page 1 of…

Read More

Sep
23


Possum has landed: More Google changes to Local SEO

Mathew Ingham Google has recently been testing changes to their local algorithm, which has been dubbed Possum by the Local SEO community. At first glance, it looks like Possum impacts local search in a few different ways. How Possum impacts Local SEO One of the biggest changes: Businesses that fall outside of the physical city limits have seen a huge spike in rankings. In years past, it has been extremely difficult to rank for any keywords that include a city name without having a physical address in that city. Search Engine Land performed a study with a local company in Sarasota, Fla.,…

Read More

Sep
08


What do digital marketers need to know about Google’s Gboard?

Amy Goffe This past spring, Google released a keyboard - the Gboard - for iOS users. Naturally, the ability to conduct a search is built into the platform! But, in total, the Gboard is revolutionizing how we send each other messages. The Gboard gives iPhone and iPad users who don’t mind some Google creep in their Apple products an easier way to send gifs, emojis, directions and even weather reports to their contacts without lifting a finger. What do we know about the Gboard? A big question for digital marketers: what do the search results results from the Gboard look like, and…

Read More

 1 2 3 >  Last ›