Jan
26


7 Tips to Improve Your Outreach Message

Shannon Thompson Outreach can be a very complex task. For SEO, one of the main reasons for outreach is link building. Influencers and webmasters are bombarded by emails daily with similar requests from link builders across the web. Making your outreach email worthy of a response can be nearly impossible. Many steps go into strategizing, prospecting, and drafting before sending out that initial message. These tips, although simple, are often overlooked and may help to drastically improve your outreach message.   1. Identify Who You Are There are tons of cliche phrases in terms of the importance…

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Jan
13


How to Optimize YouTube Videos for Search

Shay Meadows Lately, Google has been putting a lot of emphasis on YouTube and how users are using it during Video Micro-Moments. Therefore, businesses should put some priority on optimizing their existing and upcoming YouTube videos for search engines.   Why is Video Optimization important? Google is showing videos more frequently within the search engine results page; therefore, if you want to remain competitive for your targeted keywords, it is important to have all of your videos setup so search engines can crawl your videos. In the screenshot below, Google is showing a video result…

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Jan
04


8 Essential Elements for On-Page SEO

Sydney Baker A good SEO strategy begins with optimizing key elements that live within the content of your website. Great content that is well organized and useful for the user are the most important characteristics of a well ranked page. Keyword in URL Mentioning target keywords in the title of the page is one the easiest and most important on-page optimizations to implement. A page’s title tag dictates to search engines what the following page’s content will be about. The important thing to keep in mind is that search engines typically count…

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Dec
16


Data Highlighter: Google Helping (Small) Businesses

Carly Calhoon Code - that often daunting technical language that can build a site, but also break it with one simple mistake. Large businesses have resources to hire developers and designers that can update the code and check for errors. Many small businesses, on the other hand, don’t have developers at hand and have to pay for every change or do it themselves. While there are a lot of online resources that can help, business owners often don’t have the time to learn everything, especially if they don’t have a background in technical development. About Structured Data & Schema Mark-Up…

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