Sep
28


3 Google features transforming how you think about search

Amy Goffe Investing in a website is an expensive proposition, as I am sure you’ve learned (maybe several times!). Creating the unique, high-quality and relevant content that helps define your brand and business can be time-consuming on your end or costly to outsource. You can spend several months building, optimizing and tracking to provide the best user experience. You can spend countless hours doing own your SEO homework or hire a search specialist to ensure your site is indexed as efficiently as possible by Google. The good news - after all of that work, time and money, you’re on Page 1 of…

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Sep
23


Possum has landed: More Google changes to Local SEO

Mathew Ingham Google has recently been testing changes to their local algorithm, which has been dubbed Possum by the Local SEO community. At first glance, it looks like Possum impacts local search in a few different ways. How Possum impacts Local SEO One of the biggest changes: Businesses that fall outside of the physical city limits have seen a huge spike in rankings. In years past, it has been extremely difficult to rank for any keywords that include a city name without having a physical address in that city. Search Engine Land performed a study with a local company in Sarasota, Fla.,…

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Sep
08


What do digital marketers need to know about Google’s Gboard?

Amy Goffe This past spring, Google released a keyboard - the Gboard - for iOS users. Naturally, the ability to conduct a search is built into the platform! But, in total, the Gboard is revolutionizing how we send each other messages. The Gboard gives iPhone and iPad users who don’t mind some Google creep in their Apple products an easier way to send gifs, emojis, directions and even weather reports to their contacts without lifting a finger. What do we know about the Gboard? A big question for digital marketers: what do the search results results from the Gboard look like, and…

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Jul
20


What local SEO changes do you need to know?

Jordan Crawford Imagine yourself traveling to a place you’ve never been. Maybe you’re moving to a new city. After spending a full day traveling and unpacking, you want something quick and easy for dinner. Pizza wins. How do you find the nearest pizza place that delivers? If you’re like most people, you pull out your smartphone and conduct a search - something like “pizza near me” or “pizza delivery in [insert city here].” What businesses show up first?  These so-called “micro-moments” have become increasingly powerful with the rise of mobile, especially for local businesses. Whether we’re talking about restaurants or dry cleaners,…

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