Jul
20


What local SEO changes do you need to know?

Jordan Crawford Imagine yourself traveling to a place you’ve never been. Maybe you’re moving to a new city. After spending a full day traveling and unpacking, you want something quick and easy for dinner. Pizza wins. How do you find the nearest pizza place that delivers? If you’re like most people, you pull out your smartphone and conduct a search - something like “pizza near me” or “pizza delivery in [insert city here].” What businesses show up first?  These so-called “micro-moments” have become increasingly powerful with the rise of mobile, especially for local businesses. Whether we’re talking about restaurants or dry cleaners,…

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Jul
15


Seize the day: Kurt Lambert’s SEO tips for small & medium-sized brands

Amy Goffe Most small- to medium-sized local businesses understand the importance of having an SEO strategy. At the same time, SEO jargon and the required technical know-how can be a challenge to learn on your own, especially when, you know, you're trying to run the business. So what do you do? You head to an old industrial bakery and you start to get answers. Kurt Lambert, Wonder Bread and SEO for SMBs   On Wednesday, July 13, real estate transaction engine SwingSpace held one of its #Swingby events at WeWork's Wonder Bread Factory coworking space in downtown Washington, D.C. Business owners, the…

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Jul
06


How will the new, free Angie’s List impact your SEO program?

Ben Kirst You've probably heard the news by now: Angie's List, the home services marketplace and review site that famously guarded its results behind a subscriber-only paywall, is now free. The initial announcement, made early this spring, noted that Angie's List would move to a freemium model - listings and reviews would be free to all, but certain site services would require an upcharge. Now, it just so happens that I am an Angie's List subscriber (I think I have used it twice over the past three years but annually forget to cancel the charge, at which point I pledge to actually…

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Jun
22


What should you know about mobile app search?

Amy Goffe Typical mobile users have a pair of choices when its time to conduct a search. Let’s pretend you needed to visit a dentist. You can open a mobile internet browser like Chrome or Safari and conduct a traditional search engine query for dentists near me, dentists in your town, certain kinds of dentists and so on. You can open a mobile app — let’s say Google Maps, or a health app like HealthTap — to help you either find a dentist or provide you answers to your cavity questions. Thanks to the number-crunchers over at Smart Insights, whose Mobile Marketing…

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