How do search engines like Google or Bing work? It’s pretty simple, really: search engines rank web pages based on an algorithm that finds the right content for specific searches. The more relevant and valuable the content is to a user’s search, the higher the web page will rank on the search engine results pages (SERPs).
Create quality content, get found online. Easy, right? Not exactly.
Local search rank can make or break your Philadelphia business’s ability to be seen online. If your website isn’t on page one of the SERP, it won’t get any organic traffic.
Ranking is key — the higher a site appears on the SERP, the more clicks it’s going to get, which means more opportunities for customers to convert.
Search engine optimization, or SEO, is the practice of increasing organic search visibility by holistically improving a website.
The critical factor in the success of a Philadelphia SEO campaign is the proper use of keywords — terms that help search engines direct users to the best possible search results.
The goal is to make a business’s website as visible as possible to Google and other search engines constantly crawling — that is, using a lightning-fast machine to read — its content.
It seems simple, but there’s a lot at stake — any disconnect between a user’s search terms and the keywords used on your web page will tell the crawlers that the content on your page is irrelevant.
If your Philadelphia SEO campaigns are even the slightest bit off track, your website might as well be invisible — and no one engages with an invisible website.
Silverback brings me new ideas. They're always on the edge of what we should be looking at next. I think that's a huge value.
Rebecca Chainin | Vice President, Marketing, JK Moving Services
Silverback’s reputation as an elite Philadelphia SEO company comes from our decade of experience in performance-based digital marketing.
Cross-department collaboration is essential to Silverback’s success. We combine our expertise in creative, copywriting, design, mobile development and website development and paid search to create fully optimized client websites.
Our SEO approach targets all aspects of your website, from the copy on any specific page to how quickly a page loads to the way the page is actually programmed.
There are three main components of Silverback’s SEO strategy:
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Silverback Strategies offers ecommerce marketers a comprehensive 60-day 100% money-back performance guarantee for new clients. If for any reason you are not satisfied with our relationship within the first 60 days of our contract, we’ll refund 100% of all fees paid to us, no questions asked.