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Create Conversions with Paid Media Campaigns

Competition for clicks is at an all-time high. Even a stellar content marketing campaign and a top-of-the-line search engine optimization strategy can struggle to feed your website the volume of customers your business needs right now when there are dozens, even hundreds, of other Philadelphia businesses doing the exact same thing.

How can you guarantee that your digital marketing efforts will not only drive people to your site today — and, even more importantly, generate conversions from that traffic?

Paid media campaigns, particularly pay-per-click (PPC), drive targeted customers to your website where they can complete the action you need them to take — whether it’s signing up for your newsletter or buying your products. A smart strategy for PPC in Philadelphia helps you cut through the clutter and get results fast.

If you want your campaigns to succeed, you’re going to have to work with the right PPC agency in Philadelphia. Otherwise, you may just be throwing your marketing dollars away.

First of all, here’s how PPC in Philadelphia works:

  • Digital marketers pay search engines like Google or Bing to list PPC ads for your business at the top of relevant search engine results pages (SERPs).
  • You’ve seen this before — you type “men’s sweaters” into your search engine, and you see a bunch of results at the top of the page with a little square box that reads “Ad” at the top of the page.
  • These ads allow you to reach your target audience directly. They’re only served to people who are searching for products like yours (in the case above, people looking for men’s sweaters).
  • The best part? You only pay when someone actually clicks on your ad.

PPC marketing in Philadelphia lets you control who sees your ads, where your ads are displayed and how much of your budget is spent on clicks to your site. You’re spending efficiently and getting the best possible return on investment (ROI).

Want to hit an audience across the tri-state region? You can. Want to narrow your focus to East Passyunk? It’s doable.

There’s a catch, of course. There’s a lot of competition for those ad spots. If you’re not working with a PPC agency in Philadelphia that has true expertise in PPC services, you may blow your budget before you get anything close to the results you need.

We went from having 10 sales in a year to averaging 30 to 40 sales a year for the next three years that we were using them. I definitely see Silverback Strategies as a long-term partner for us.

Emily Bock | Project Manager, Ritz Carlton Residences

Silverback Strategies: The Leader in PPC Marketing in Philadelphia

Successful PPC advertising requires experienced marketers who can drive meaningful results. Silverback Strategies is the Philadelphia PPC expert that drives the results you need.

Silverback is a PPC agency in Philadelphia with a decade of experience in performance-based digital marketing. Our paid media experts are trained directly by industry leaders from Google, Bing and Facebook to apply the latest insights to our clients’ campaigns.

Silverback understands the importance of integrating your marketing efforts. We design our PPC campaigns with SEO, creative and analytics in mind.

  • Get to the top of the page. SEO and PPC campaigns work hand-in-hand to get your business to the top of the SERPs, which amplifies the amount of traffic to your website.
  • Get attention. PPC utilizes creative services as a means of turning ad views into clicks. We’ll grab your customers’ attention and drive them to your website.

Silverback Strategies gives you access to PPC services in Philadelphia that will help you achieve your digital marketing goals. We’ll work with you every step of the way. We’re in this together.™

PPC Services in Philadelphia

  • Keyword and audience research
  • Ad account buildout
  • Campaign targeting strategy
  • Ad copywriting
  • Ecommerce feed setup and optimization
  • Monthly and ad hoc reporting
  • Monthly and ad hoc reporting

Silverback Strategies offers ecommerce marketers a comprehensive 60-day 100% money-back performance guarantee for new clients. If for any reason you are not satisfied with our relationship within the first 60 days of our contract, we’ll refund 100% of all fees paid to us, no questions asked.

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