Work With Us

Bath Concepts + Silverback Strategies

Partnered to drive profitable growth for home services operators.

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Partnership Overview

Driving profitable growth for bathroom remodelers.

Through our strategic partnership, Silverback provides digital marketing services to Bath Concepts dealers to drive profitable growth with wet space replacement, tub-to-shower conversion, and full bathroom remodel jobs.

  • Access preferred pricing and priority onboarding. Your partnership with Bath Concepts unlocks preferred access to Silverback’s full performance marketing platform.
  • Plug into an engine built for bath. Silverback already manages media and SEO for bath remodel dealers across multiple markets — and we study the buyers behind every lead. We know that tub-to-shower conversions are driven by single-bathroom urgency and one-day install speed. We know walk-in shower demand is fueled by aging parents and mobility concerns. That buyer intelligence shapes your creative, your targeting, and your results from day one.
  • Benefit from network-wide intelligence. Every dealer in the Silverback network makes the data smarter — better benchmarks, faster testing cycles, and sharper optimization for your markets.

Here’s How We’ve Helped Some Home Services Clients

$48

Avg. Cost Per Bath Lead

8–10%

Marketing Cost as % of Revenue

82–90%

Demo / Issue Rate Across Markets

Services Overview

Media + SEO Services That Turn Leads Into Booked Jobs

For bath dealers, every lead is either a booked demo or a missed opportunity. Silverback Strategies studies what actually drives homeowners to act — from single-bathroom urgency to aging-in-place safety concerns — and uses those insights to connect you with the right buyers, measure what turns into revenue, and optimize every channel so your marketing dollars drive jobs, not just clicks.

Paid Media

  • Paid Search (Google + Bing)
  • Local Services Ads
  • Paid Social
  • Performance Creative
  • Display
  • Connected TV

SEO + AI Search

  • Search Engine Optimization
  • AI Search Optimization
  • Content Marketing
  • Technical SEO
  • Local SEO

Measurement

  • Incrementality Testing
  • Media Mix Modeling
  • CRM Integration
  • Conversion Rate Optimization
  • Analytics & Dashboards

Booked jobs beat empty promises every time.

Let’s Go

What You Can Expect From this Partnership

Working with Silverback through Bath Concepts means more than campaigns — it means ROI that’s real, measurable, and built for your business.

Work With Us

  • Booked Jobs, Not Vanity Metrics

    We optimize to issued appointments, completed demos, and closed revenue — the numbers that actually run your business.

  • Bath Category Expertise

    Your campaigns are built on real buyer research — not assumptions. We know the motivations behind wetspace replacement, tub-to-shower conversions, and higher-end remodels, and we use that intelligence to shape creative, targeting, and call scripting across your markets.

  • Reporting That Connects Spend to Sales

    Dashboards track the full journey from click to closed job, segmented by service line and market. No black boxes.

  • Always-On Testing

    We run hundreds of tests per year across creative, audiences, and bid strategies. Your campaigns improve every week, not every quarter.

  • A Team That Owns Your Results

    Proactive strategy, transparent communication, and a shared north star: profitable growth for your business.

HOW IT WORKS

Getting Started Is Simple

Our Approach

01.

Get Connected.

Bath Concepts introduces you to Silverback, or you fill out the form below. Either way, we’ll set up a no-obligation discovery call to learn about your markets, service lines, and growth goals.

02.

Get A Custom Plan.

Silverback audits your current setup and builds a tailored recommendation scoped to your geography, budget, and sales capacity. No cookie-cutter packages.

03.

Get Results.

We handle onboarding, CRM integration, and campaign launch. From day one, you’ll see transparent reporting that connects marketing spend to booked jobs and revenue.

Stop Guessing. Start Growing.

With 17+ years of home services experience and performance data from bath dealers nationwide, Silverback makes your marketing measurable — and your growth predictable.