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DSP vs. SSP: What’s the Best Approach to Programmatic?

Advertisers Must Weigh Their Options When Choosing a Programmatic Partner.

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Silverback Strategies’ approach to programmatic advertising is a bit different than what seasoned marketers may expect. At Silverback, we do not embrace the demand-side platform (DSP) model — we choose to work directly with supply-side platforms (SSP) like Google and Facebook. Why? Let’s break down the advantages and disadvantages of DSPs and SSPs and you can decide what works best for your brand.