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Careers at Silverback

Paid Media Account Manager

Silverback Strategies is a fast-growing search marketing agency located just five minutes outside DC in Old Town, Alexandria. We’re casual, collaborative and busy, and we’re ready to add a new member to our Paid Media team. Our employees are compensated well and get great benefits, including 401k, dental, vision, health, corporate gym membership, and a flexible work schedule. 

Our new Paid Media Account Manager will serve as a client liaison, developing and managing a portfolio of Paid Media accounts and marketing campaigns, build great relationships, manage projects and deliverables, and grow accounts. You’ll serve as both the client’s representative to our internal team and as the face of Silverback Strategies in all client interactions.

Job Description: 

The Pay-Per-Click Account Manager will develop and manage medium to large Paid Search accounts and marketing campaigns, working closely with clients on a daily basis to make sure they are receiving optimal results.

Responsibilities:

  • Maintain ongoing, proactive and consistent communications with clients on account progress, performance and problem resolution
  • Develop multi-channel, fully integrated Paid Digital Marketing campaigns and strategies, including Search, Display, Social, Video, and Mobile
  • Leverage several on and offline tools to carry out analysis and to maximize efficiency and effectiveness of Paid Media accounts
  • Actively test and analyze paid search ad copy to achieve maximum ROI
  • Execute and analyze monthly paid media business metrics, budgets and reports
  • Research and evaluate paid marketing efforts and identify new campaign opportunities
  • Track paid media best practices, bid management systems, keyword developments, and industry trends

Requirements:

  • 1+ year of experience managing Paid Search, Online Display and/or Social Ad campaigns
  • Ability to demonstrate analytical skills, technical knowledge and attention to detail
  • Outgoing personality with amazing communication and writing skills
  • Advanced Web skills, proficiency with Excel, search engine interfaces, and ad platforms

Silverback Strategies stands at the forefront of the digital marketing environment. Our workplace is social and intense. We regularly send our team members to learn about the industry in places like New York, Boston and California. We have snacks, booze, cold brew coffee and a collaborative, friendly team that’s also high-energy, competitive and fun.

We offer comprehensive health care coverage, 401k matching, unlimited PTO, corporate gym memberships, great pay and training at Google (and YouTube!) for every employee.

Stop in for a visit. You’ll see people working hard, taking risks, celebrating one another’s successes and laughing (a lot).