Apr
18


How to Perform an Awesome SEO Audit (and why it’s important!)

Kurt Lambert SEO campaigns can have quite the wide range in variety; some may be short term, some much longer and time-consuming than others. Some SEO campaigns may be very straightforward, while others may be largely complex, dealing with back-end website or server issues -- or even worse, trying to recover from a dreaded Google penalty! The point of this is simply that no two SEO projects are alike. Each one is unique, therefore making it an extremely bad decision to attempt to place an SEO process or offering into a specific template or cookie-cutter mold. With that said, how is someone…

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Apr
11


Keyword (Not Provided) For Paid Search & Mad Men Debut in 2014

Don Duong How will Mad Men's final season begin? And how will it all end? Unlike the guessing game and rumors surrounding the premier of Mad Men's last season this Sunday, the recent official announcement to remove the query string from the referrer URL for ad clicks has clear effects and implications: So what actually happened? – When a Google ad is clicked, the referring URL string included the search query (exactly what the user typed in). Now it doesn't. (courtesy Search Engine Land) Can I still access my search query data? – Yes! Paid search marketers will still have access to…

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Apr
02


PPC Spring Cleaning Checklist

Shay Meadows Spring has finally arrived (and is hopefully here to stay)! After an extremely long winter, your Adwords account could probably use some spring cleaning. Set aside some time to spring clean your Adwords campaigns by following these 5 simple steps: 1. Polish up on Geotargeting Settings Get down and dirty with a geographic report to see if there are any areas for improvement. In the example below, there are multiple conclusions that can be made.  For example, the cost per conversion in Houston and San Diego is high compared to the other cities. Therefore, you may make the decision to…

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Mar
28


Yahoo Stream Ads: A Beginners Guide

Ben Jamieson About a year ago, Yahoo came out with one of their best advertising solutions yet: Yahoo Stream Ads. Though Stream Ads are still relatively unknown and underutilized in the search marketing world, they are beginning to make a splash in many agencies, including here at Silverback. If you’re not familiar with what Stream Ads are, here’s a quick rundown: Yahoo Stream Ads are a quick, easy and affordable way to get your ads in front of millions of users across major Yahoo web properties including Yahoo Sports, Yahoo Finance, Yahoo Mail, etc.  They seem to combine the likes of search…

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