Jul
14


Measuring the ROI of your Bing Product Ads using Google Analytics

Louis Belpaire In my last blog article I described a few best practices when it comes to structuring and reporting on Google Product Listing Ads. Today I’d like to show you how to calculate the return on investment of your Bing Product Ads using Google Analytics. Step 1: Tagging Bing Product URLs Although Bing has recently released an auto tagging feature for its destination URLs (see below), as of today Product Ads are not supported and show up under Bing organic traffic in Analytics. In order for Google Analytics to correctly attribute traffic coming from your Bing Product Ads you will need…

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Jul
08


Defining the Value of SEO: How Do You Measure SEO Success?

Kurt Lambert Like with almost anything in life, planning is everything with SEO. Before the first click of a mouse or the first new word of content is written in an SEO campaign, the entire strategy must be well-thought out in advance. Of course at some point during the planning phase, specific action items and deliverables that will need to be completed over the course of the SEO campaign will need to be listed out, but how are those action items and deliverables determined in the first place? It all comes down to what you truly hope to achieve at the end…

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Jun
20


As Simple as One, Two, Feed: Google Shopping Campaign Basics and New Update

Don Duong Success with Google Shopping/PLA campaigns can be as simple as keeping up with the various Google updates. Even more so than AdWords, Google Shopping is a fairly new platform so Google is constantly tweaking it to help publishers execute their campaigns more efficiently. As my colleague Shay talked about in her most recent post (found here), switching to the new Google Shopping PLA campaigns will be mandatory by February 2015. Adopting the new platform earlier is, of course, recommended to get used to the inevitable changes immediately. Since then Google announced on their blog new Google Shopping feed specifications. A few…

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Jun
12


Using Demographic Data to Improve Google Display Campaigns

Ben Jamieson A common complaint of the Google Display Network (GDN) is that it is difficult for advertisers to reach their exact audience on the vast network of sites. Sure, it’s easy to drive impressions and clicks but attaining search-like conversion rates is nearly impossible. But with Google constantly changing, improving and developing the targeting options, it is now becoming a more realistic possibility. The recent developments for GDN targeting have allowed advertisers to collect and use demographic data, as well as affinity segments, to dial-in on their exact audiences.  With this information, advertisers can exclude users who are out of their…

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