Facebook’s New Lead Ads: Simplifying the Path to Conversion

Carissa McStay Craving pizza? Your favorite pizza is en route to your door in matter of a few clicks. Need a ride? Uber is on its way to pick you up seconds after your request. Need Directions? Google Maps instantly provides nearby points of interest and options based on your current location. In recent years digital advancements have dramatically simplified the process to complete these everyday actions. Advertising platforms are following this simplification trend by creating new ad formats that cut down the steps to complete an action. Lead Ads Last week, Facebook announced testing of a new ad format that will…

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Google Mobile Guru Day

Andrew Fuchs Recently, Silverback Strategies was selected to participate in Google’s latest “Guru” session, comprised of a one-day, in-depth summit covering a specific focus area.  This time the conference focused on all things Mobile, from trends and insights to strategy and implementation.  I had the distinct pleasure of representing Silverback at Mobile Guru Day, joining some of the best people from the finest agencies in the country at Google’s East Coast headquarters in New York City.  While many of the things covered by Google are already in practice at Silverback, I wanted to share some of the insights provided to help best…

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Expanding your E-commerce Reach & Revenue with Facebook Dynamic Product Ads

Andrew Fuchs   For several years now, Facebook has been an excellent channel upon which business can connect to consumers on a network outside of the typical search engines, and one where their consumers spend a tremendous amount of their time.  Facebook has recently expanded its ad offerings to become much more competitive with the likes of Google.  Businesses, both Lead-Gen and Ecommerce oriented, have found a great deal of success with the wide variety of targeting options available on their ad network.  One of the most effective and conservative strategies is of course remarketing to users on Facebook who have previously…

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Facebook Means Business

Matt Weltz Look out Google because Facebook is nipping at your heels. With the introduction of Facebook Product Ads and the acquisition of TheFind, Facebook is letting the industry know that they plan to compete harder than ever in the retail advertising space.  These new features could significantly improve customer experience by showing users more relevant products, and increase advertiser’s conversion rates for the same reason. Facebook Product Ads Facebook Product Ads are likely in part a reactionary response to the success of Google’s shopping campaigns, which were created in part to compete with large online retailers such as Amazon. According to…

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