Oct
31


Are You Maximizing Your Holiday Sales?

Ben Jamieson The holidays are right around the corner and ecommerce advertisers are lining up their accounts to break last year’s revenue numbers. Before setting things up, make sure you have the following bases covered so you're celebrating over the holidays, rather than wondering what went wrong...   Don’t Ignore Assisted Conversions Assisted conversions are an often overlooked metric that contributes greatly to holiday sales. We tend to look at and prioritize the channels that have higher last click revenue numbers.  But ignoring the channels which contribute to the research phase of the buying cycle will likely decrease your overall revenue numbers.…

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Oct
31


What is a good Click-Through Rate (CTR)?

Shay Meadows What is a good click-through rate, anyways? Simple answer: There is no simple answer.  Don't let this metric scare you today! Let’s cover some vocabulary first. Impressions: the number of times your ad is shown Clicks: when someone clicks on your ad, AdWords counts that as a click. A click is still counted even if a user does not reach your website (ex: your site went down for a couple of minutes). Click-Through Rate (CTR): The number of clicks received divided by the number of impressions received, multiplied by 100. For example, an ad that is shown 2,000 and receives…

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Oct
17


4 Easy Local Link Building Opportunities

Danielle Garza As Google continues to devalue backlinks that simply aren’t relevant, the key to maximizing your local link-building potential is to ensure that these links are almost entirely relevant. The focus on link-relevancy with link-building was conveyed through the search giant’s algorithm update this past July, Pigeon. The Pigeon update impacts local search results rankings and ties deeper into Google's web search capabilities, including the hundreds of ranking signals they employ in web search, along with search features such as synonyms, Knowledge Graph, spelling correction, etc. The goal of this update is to provide a more useful and relevant search experience…

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Oct
13


Better Remarketing with Google Analytics

Andrew Fuchs As someone who solely manages PPC accounts all day everyday, I spend about half my time optimizing accounts in Google Adwords and the other half using Google Analytics figuring out how best to do so.  It is easy to get bogged down in Adwords and neglect the fact that Analytics affords you a considerable amount of data and metrics that are not available in the Adwords interface.  With all of these features at your disposal, it is simply a must to link and leverage Google Analytics with your Adwords account.  One of these such GA tools that is often overlooked…

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