Jul
25


Google’s Ad Auction and Ad Rank: What Determines an Ad’s Position and Cost?

Carly Calhoon   Background on the Ad Auction and Ad Rank: Google processes billions of auction opportunities per day, so it is important to understand how they choose which ads to show and where. In 2009, Google came out with a video describing how the Google ad auction works. However, last month (June, 2014), they updated their video after improving the evaluation processes in the ad auction. This article describes the basics, the changes implemented by Google, and how it can affect advertisers. Google’s ad auction works differently than a traditional auction where the prize goes to the highest bidder. Instead, Google…

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Jul
19


The Cheapskate’s Guide To Adwords

Paul Keep Running an Adwords campaign on a limited budget? When it comes to online advertising, money equals data. And data is used to make good decisions that result in better performance. When your funds are limited, so is your data. This means that it can take a lot longer to see what works and what doesn’t. While everyone wishes they had a million dollar ad budget, sometimes you just have to work with what you got. Fortunately, there are ways to stretch your dollar. Below are a few account management techniques that can go a long way in saving you money.…

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Jul
14


Measuring the ROI of your Bing Product Ads using Google Analytics

Louis Belpaire In my last blog article I described a few best practices when it comes to structuring and reporting on Google Product Listing Ads. Today I’d like to show you how to calculate the return on investment of your Bing Product Ads using Google Analytics. Step 1: Tagging Bing Product URLs Although Bing has recently released an auto tagging feature for its destination URLs (see below), as of today Product Ads are not supported and show up under Bing organic traffic in Analytics. In order for Google Analytics to correctly attribute traffic coming from your Bing Product Ads you will need…

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Jul
08


Defining the Value of SEO: How Do You Measure SEO Success?

Kurt Lambert Like with almost anything in life, planning is everything with SEO. Before the first click of a mouse or the first new word of content is written in an SEO campaign, the entire strategy must be well-thought out in advance. Of course at some point during the planning phase, specific action items and deliverables that will need to be completed over the course of the SEO campaign will need to be listed out, but how are those action items and deliverables determined in the first place? It all comes down to what you truly hope to achieve at the end…

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